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'Craft products have a natural connect with people'

19
Jun '20
If crafts were to be understood properly by modern industry, the product developed would have a ‘natural connect’ with people, resulting in greater acceptance and less amounts being spent on forced brand-building or the senseless buying of products, according to Iti Tyagi, founder of India-based Craft Village.

While most products adhere to an end-of-lifecycle management, craft products work on the “beginning” of the lifecycle, meaning that recycle or reuse is not an afterthought, but embedded into the process before the products are even conceived or constructed, writes Tyagi in an article in the hard bound fifth edition of the Sustainability Compendium - ‘Going Circular’ brought out by Fibre2Fashion.

"These craft products are sustainable; they use local resources, create self-sustenance for the community, and engage families in meaningful ways of alternative trades and skills. These products impart a much greater value in terms of responsible consumption," says Tyagi in her article 'The spiral effect'.

Pre-order your copy of the Sustainability Compendium V – Going Circular

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Fibre2Fashion News Desk (RKS)


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