"There has been a revival of ethnicwear in the recent past due to customer appreciation and due to government campaigns like Make in India. This market is definitely going to see an upward trend if uniqueness and quality of products are maintained," Subhashini Srinivasan, founder, The S Studio told Fibre2Fashion in an exclusive interview.
The market for ethnicwear is growing steadily in India as well as aboard as Indian handloom fabrics and sarees get their due recognition.
"With good exposure to online shopping and through apps in mobile phones, the need to go to a physical store to shop is now less. Consumers are able to shop for ethnicwear from the comfort of their homes," added Srinivasan.
Speaking about the factors that influence the growth of ethnicwear, she said, "People's awareness about the exclusiveness of a handcrafted product is extremely important for the growth of Indian ethnicwear. And with the cost of making these products increasing due to lack of labour, it is important that they receive proper remuneration to continue making such quality ethnic wear." (KD)
Click here to read the complete interview.
Fibre2Fashion News Desk – India
There is rising demand for fancy, trendy and yet comfortable footwear
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