Home / Knowledge / News / Textiles / BCI members set records in Better Cotton sourcing in 2019

BCI members set records in Better Cotton sourcing in 2019

03
Feb '20
Pic: Shutterstock
Pic: Shutterstock
In 2019, 150 of the world’s recognised retailers and brands collectively sourced more than 1.5 million metric tonnes of cotton as ‘Better Cotton’, enough cotton to make approximately 1.5 billion pairs of jeans. All the Better Cotton Initiative (BCI) members have sent a clear signal to the market that there is increasing demand for sustainably grown cotton.

Uptake of Better Cotton, cotton produced by licensed BCI farmers in line with the Better Cotton principles and criteria, increased by 40 per cent on the previous year. The volume sourced by BCI’s 150 retailer and brand members in 2019 represents 6 per cent of global cotton production. By increasing sourcing commitments year-on-year and integrating Better Cotton into their sustainable sourcing strategies, BCI retailer and brand members are driving demand for more sustainable cotton production worldwide, according to a BCI press release.

“While physical Better Cotton is not traceable to the end-product, what matters is that the funds channelled through BCI end up contributing to farmer training and expanding the network of cotton farmers who are improving their livelihoods, while protecting and restoring the environment. Decathlon has a target to source 100 per cent more sustainable cotton by 2020 – this is a combination of Better Cotton together with organic and recycled cotton. This commitment has generated a high level of motivation internally at Decathlon. The BCI team has also always been supportive of our journey, listening to our needs and quickly responding to any challenges we met,” Nagy Bensid, director yarns and fibres, Decathlon said.

BCI’s demand-driven funding model means that retailer and brand sourcing of Better Cotton directly translates into increased investment in training for cotton farmers on more sustainable practices. For example, in the 2018-19 cotton season, retailer, and brand members, public donors (DFAT) and IDH (the Sustainable Trade Initiative) contributed more than €11 million to field-level projects, enabling more than 1.3 million cotton farmers in China, India, Pakistan, Turkey, Tajikistan, and Mozambique to receive support, capacity building, and training.

BCI supplier and manufacturer members also play a crucial role in increasing uptake as they bridge the gap between Better Cotton supply and demand. In 2019, suppliers and manufacturers sourced more than two million metric tonnes of cotton as Better Cotton, ensuring that there was enough supply available to meet retailers’ needs.

The retailers and brands, cotton traders and spinners who sourced the largest volumes of Better Cotton in 2019 will be revealed in the 2019 Better Cotton Leaderboard, launching at the 2020 Global Cotton Sustainability Conference in June 2020.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

E-commerce | On 3rd Mar 2021

Digital e-com rules may negatively affect developing

Many digital rules being framed by a group of 86 countries under the...

Pic: Shutterstock

E-commerce | On 3rd Mar 2021

Jordan govt urged to impose tax on online purchases from

Asad Qawasmi, who represents the garment and jewellery sector at the...

Pic: Shutterstock

E-commerce | On 3rd Mar 2021

COVID-19 accelerates adoption of Amazon Advertising: Survey

COVID-19 has accelerated adoption of Amazon Advertising, with 41 per...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Devendra Gupta,

Devendra Gupta

Reforce, a start-up based in Gurgaon, aims to revolutionise the fitness...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search