C&A has been honoured by Textile Exchange for leadership in preferred fibres and materials strategy, textile supply chain management, material consumption, and consumer engagement. It has been placed in the prestigious ‘Leaders Circle’ of the apparel industry by the 2018 Textile Exchange Preferred Fibre and Material Benchmark Annual Insights Report.
“We welcome the new approach that Textile Exchange is taking in moving from ranking brands solely on volume toward recognising brands for their holistic leadership in preferred fibres and materials. The new Leaders Circles aim to recognise brands that are going beyond volumes, toward holistic and impactful material strategies and a new era of preferred fibre and material sourcing approaches,” said Jeffrey Hogue, chief sustainability officer at C&A.
In addition, for the 6th time fashion retailer C&A is ranked as the world’s largest user of certified organic cotton. In 2017, 40 per cent of the cotton pieces sold by C&A were certified organic cotton. Beyond organic, C&A has also been recognised as the third largest user of more sustainable cotton, including cotton sourced under the Better Cotton Initiative (BCI). C&A has also achieved the second position for preferred Man Made Cellulosic fibres – including viscose, modal and lyocell – demonstrating the brand’s commitment to sourcing fibres free from ancient and endangered forests, and in line with the Canopy Style Initiative.
“C&A has put in place industry-leading sustainability programmes, and their commitment to more sustainable materials is a vital contribution to a more sustainable textile industry,” said Liesl Truscott, director of European and Materials Strategy at Textile Exchange.
C&A has been in the top-10 group of the 111 participating brands in all eight categories, with four positions in the top-3 group.
It has been ranked number 1 by Volume on the Organic Cotton Leaderboard, number 3 by Volume on the Preferred Cotton Leaderboard, number 4 by Volume on the Preferred Lyocell Leaderboard, number 2 by Volume on the Preferred Man-Made Cellulosics Leaderboard, number 6 by Volume on the Preferred Down Leaderboard, number 5 by Volume Growth on the Preferred Lyocell Leaderboard, and number 8 by Volume Growth on the Preferred Down Leaderboard.
The ranking was announced at the Textile Sustainability Conference in Milan, Italy. In its annual report, Textile Exchange compares the sustainable materials data of 111 companies, comprising the world’s leading fashion retailers. (SV)
Fibre2Fashion News Desk – India