News Flash

Canada Goose unveils Humanature

26 Nov '20

2 min read

Pic: Business Wire

Canada Goose has unveiled Humanature, its purpose platform uniting its sustainability and values-based initiatives. The purpose commitment is ingrained in all its operations with a goal to keep the planet cold through its Sustainable Impact Strategy, and people warm by invigorating communities, prioritising philanthropic endeavours and building culture.

Humanature is the driving force of Canada Goose’s enduring purpose commitment.

“The role of business has evolved – in today’s world, driving meaningful change is just as important as the bottom line,” said Dani Reiss, president and CEO of Canada Goose. “We are steadfast in our commitment to strengthening our communities, protecting our planet and working towards a future for generations to come. Since 1957, we have been trusted to protect people from the elements and to keep them warm; now, through Humanature, we are taking warmth to an even deeper societal level.”

Canada Goose has a decades long tradition of being a sustainably led company with its lifetime warranty and commitment to making its core products in Canada. The brand unveiled its Sustainable Impact Strategy in April, building on these core values and outlining its vision for the future. The brand continues to transform the way it does business – with sustainability at the forefront, while remaining dedicated to its function-first design.

In January 2021, Canada Goose will debut its most sustainable parka to date, the Standard Expedition Parka. The Standard, inspired by the iconic Expedition Parka, will help set the standard for the future of outerwear at Canada Goose. The Standard is made from recycled and undyed fabrics, lining and interlining, 100 per cent responsibly sourced down and reclaimed fur. The Standard Expedition Parka exemplifies the brand’s strategy and commitment to sustainability; the design generates 30 per cent less carbon, based on footprint, compared to the in-line Expedition Parka.

“Innovation is at the core of everything we do. Our approach is driven by constant improvement – testing, learning, improving – while ensuring we deliver on our commitment to quality and functionality. We innovate for the betterment of our consumers and our planet,” said Woody Blackford, EVP, Product of Canada Goose. “We’ve turned our commitments into action in under a year. The Standard Expedition Parka is just the beginning for where we will take the brand.”

Fibre2Fashion News Desk (SV)

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