Home / Knowledge / News / Textiles / Clariant to unveil two new non-staining dyes

Clariant to unveil two new non-staining dyes

06
Oct '18
Courtesy: Clariant
Courtesy: Clariant
Clariant, leader in specialty chemicals, will unveil an intense red and a sunshine yellow non-staining Sanolin Lave Liquid dye at SEPAWA 2018 to support the trend for emotive colours and fragrance/colour matching in fabric softeners and acidic cleaners. SEPAWA 2018 is to be held in Berlin during October 10-12. The two dyes are stable in acidic formulations.

Sanolin Lave Red A Liquid and Sanolin Lave Yellow S Liquid polymeric colourants are specifically stable in acidic formulations such as liquid softeners and cleaners for bathroom surfaces, fixtures and toilet applications. With industry reports projecting global growth in fabric softeners and in household cleaner markets over the next five years, Clariant's new dyes offer a fresh option for brands to differentiate their products, respond to consumer preferences, and drive growth.

The attractive red and sunny yellow dyes are the latest additions to Clariant's ever-evolving range of brilliant Sanolin Lave Liquid colourants. The dyes are highly-valued for their high tinting strength, outstanding transparency and luminosity, and easy rinseability from skin, fabrics and surfaces. All colourants in the range are suitable for the formulation of ecolabel-certifiable, for example EU Ecolabel or Nordic Swan, cleaners and softeners.

Angela Lachmann, global key account and marketing manager Consumer Care, Business Unit Pigments at Clariant comments: "To attract today's consumers, home care brands are focused on turning laundry and cleaning chores into convenient, enjoyable experiences. As part of this, they are appealing to the senses. Colour is recognised for its emotional associations and the matching fragrance completes the sensual impression given to the product formulations. A citrus yellow scent/colour combination builds on the impression of freshness, while the link between red and power can visualise the bacteria-killing properties of the formulation. The new additions to our portfolio help formulators of fabric softeners and acidic cleaners to easily achieve such connotations." (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 6th Jun 2020

Follow civil society approach in EU textile strategy: MEPs

A group of 53 members of the European Parliament has written a letter ...

Pic: Shutterstock

Apparel/Garments | On 6th Jun 2020

Cambodia postpones indemnity pay in garment-footwear units

The Cambodian labour ministry recently announced postponing the...

Pic: Shutterstock

Textiles | On 6th Jun 2020

India-Bangladesh land-route trade resumes in West Bengal

After Indian traders agreed to create a pool of truck drivers, who...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Atul Mittal,

Atul Mittal

Established in 1997, Pratibha Syntex produces over 60 million pieces of...

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG & Co KG manufactures flat knitting machines....

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search