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Cordura & Woolrich create new Wool-Dura collection
13
Jan '17
Courtesy: Woolrich
Courtesy: Woolrich
Invista’s Cordura brand, fabric for high-performance gear and apparel products, and Woolrich, America’s original outdoor clothing company, have joined hands to create a newly imagined Wool-Dura collection, a specialty blend of iconic Woolrich wool and nylon 6,6 Cordura fabric for hunting apparel with a modern twist, celebrating Cordura’s 50th anniversary.

The collection is featured in the latest instalment of the Cordura brand “Meet the Maker”, an ongoing mini-documentary that highlights key brand partners and collaborators.

Wool-Dura is an authentic fabric that combines the durability of Cordura fibre and the natural properties of Woolrich wool, produced in the historic Woolrich Woollen Mill, to create strong, enduring garments for the authentic outdoor lifestyle. The latest line of products featuring Wool-Dura fabric are inspired by its hunting heritage, but are designed to function in both outdoor and urban environments. In addition to signature Wool-Dura fabrics, the collection also includes a coat, cap and blanket – all designed with a modern fit, style and attitude in mind.

The Wool-Dura collection was on display at Winter Outdoor Retailer (Salt Lake City, UT) in both the Cordura brand (#39213) and Woolrich (#19001) booths, with fabrics being available immediately and signature garments available in Fall 2017.

Cindy McNaull, global Cordura brand and marketing director said, “The opportunity to work with Woolrich again on a new collection inspired by the classics aligned perfectly with our 50th anniversary focus of heritage meets innovation. Our latest ‘Meet the Maker’ video spotlights this special collaborative history, and we look forward to continuing to work together to design outdoor clothing that reflects on our past, while propelling us forward into the future of the industry.”

Karuna Scheinfeld, vice president of design at Woolrich said, “The latest Wool-Dura collection speaks to the values that both the Cordura brand and Woolrich hold, and collaborating has brought about a collection of extremely durable, beautiful products that people can wear for generations to come.” (GK)

Fibre2Fashion News Desk – India


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