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Cotton Australia visits Hong Kong
May '18
Courtesy: Cotton Australia
Courtesy: Cotton Australia
Cotton Australia’s Cotton to Market programme was in Hong Kong recently to meet with brands and denim manufacturers sourcing Australian cotton and to review the Cotton LEADS programme with Cotton Inc. Cotton LEADS programme is working on aspects like amplifying the US and Australian cotton industry stories of responsible cotton production.

A highlight of the trip was a presentation to around 50 Nike product innovation and design team members about raw material sourcing. Cotton Australia Chairman Simon Corish and CEO Adam Kay presented to the group on a typical Australian cotton farm, our sustainability credentials and plans for the future.

Cotton LEADS continues to gain momentum with more than 600 global partners, including brands and manufacturers. The emphasis has been awareness and partner recruitment. The programme will focus on collaborating with partners on benevolence projects to drive change in other countries, and encouraging partners to become more active, for example by helping them source Australian and US cotton.

“Cotton LEADS cotton represents almost 20 per cent of the world’s production,” Cotton Australia director, Hamish McIntyre, says.

“The impact of Cotton LEADS could be far greater than we can currently understand or quantify, which is why it’s so important for us to be involved. Many large global brands like the GAP, Brooks Brothers and Walmart now recognise Cotton LEADS as meeting their sustainability requirements, which is a great endorsement from our customers,” McIntyre adds.

Cotton Australia will continue to work collaboratively with Cotton Inc to promote and build momentum for the Cotton LEADS programme with an increased emphasis on partner engagement and activation. (SV)

Fibre2Fashion News Desk – India

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