“Cover Story will increase its total retail footprint to 20 exclusive stores and 60 plus shop in shops. 2017 will be the year of brand building and creating brand presence. The key focus in 2017 will be to launch cover story exclusive stores across major malls / markets across the country," CEO, Future Style Lab, Manjula Tiwari told a leading daily.
The fashion brand has also bagged one of the best performing brands recognition retailed in Future Group’s large format store Central. Cover Story has expanded its business across Delhi NCR, Mumbai and Surat last year. "Cover Story will also increase its visibility and availability on the Internet, where the brand will be available on multiple online sites apart from our own Internet site which is scheduled to go live soon," added Tiwari.
"There is a sweet spot to be taken with Indian consumers- global trends adapted to Indian sensibilities.There is a desire for variety other than the usual available in the market. Consumers still want to follow the trends, but they want options as to where they get that from. The Indian woman is becoming more financially independent and is smart with her money – she understands value, and demands the best her money can afford," said Tiwari. (RR)
Fibre2Fashion News Desk – India
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