Home / Knowledge / News / Textiles / Dunda crafts come of age
Dunda crafts come of age
10
May '16
Courtesy: Dunda Handloom Cluster/Uttarakhand Handloom Cluster
Courtesy: Dunda Handloom Cluster/Uttarakhand Handloom Cluster
An innovative cluster development programme is changing the lives of weavers of Dunda in the Uttarkashi district of Uttarakhand. Shishir Prashant writes about the initiative.
 
Neena Rawat looked more than just happy when she recently purchased a Dunda shawl from an exhibition in Dehra Dun. Rawat felt proud taking the prized shawl with her because Dunda is one of the most backward regions of her state. The significance of the shawl lies in the new handloom products of Dunda, a predominantly Bhotia tribal area in Uttarkashi district of Uttarakhand.
 
Only a few years ago, the weavers of Dunda started adding colours and new designs to their otherwise dull craft under the aegis of a cluster development programme. And now, the demand for the colourful and well-designed Dunda products is slowly picking up in the market. 
 
The Dunda cluster covers 381 weavers and provides direct and indirect employment to about 2,000 persons, according to Poonam Sinha, the regional head of the National Institute for Entrepreneurship and Small Business Development (NIESBUD), an organisation under the union ministry of MSMEs. She says that the NIESBUD has developed the cluster from scratch.
 
From embroidery and block printing to other local crafts like aipan, all are being weaved into a tapestry of colours. The weavers of Dunda mostly show their sleight of hand on shawls, loi (a kind of blanket), muffler, carpet, chutka, sweater and other winter clothes. Only recently, they added new products like Kashmiri phirans and stoles. Thulma and churka are special blankets that are used during the biting cold of the Himalayan winters.
 
After a baseline survey and diagnostic study, the NIESBUD formed 35 self-help groups (SHGs) of 381 craftspersons, including women.  A common facility centre (CFC) was established with the state government providing land free of cost. The CFC has facilities like a water treatment plant, showroom, studio, carding/quality testing laboratory, godown, training centre and designing rooms. The weavers get their new designs with the help of CAD (computer-aided design).
 
Besides, buyer-seller meets are organised at regular intervals, and a new designer has been appointed to enhance quality. Additionally, weavers are provided with benefits like various insurance schemes being offered by government and private companies.
 
“It is interesting to note that the turnover of the cluster has increased by 33 per cent after the implementation of soft and hard interventions,” said Sinha. The average income of the weavers has also increased, she claimed. The average income of a weaver now is around Rs 350-400 per day.


Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

Courtesy: Good On You

Apparel/Garments | On 16th Oct 2018

Good On You aims to give consumers access to brand info

Australia based Good On You, an app that provides ratings of over...

Courtesy: Rieter

Textiles | On 16th Oct 2018

Rieter launches new ring and compact spinning machines

Rieter has launched G 37 and G 38, the new ring spinning machines,...

Interviews View All

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search