Home / Knowledge / News / Textiles / Dyeing house Zenitex steps into retail with a fabric brand

Dyeing house Zenitex steps into retail with a fabric brand

Feb '19
Courtesy: Zenitex
Courtesy: Zenitex
A fabric brand Jianna and an accessory brand Caressa have been launched by a Surat-based dyeing and processing house. What looked like an impossible dream has been made to come true by the Zenitex Group as it built on its strengths as a much-awarded MSME player for its sustainability initiatives like 'energy conservation' and 'environment protection'.

"The brands were a natural extension of our activities as there was a lot of demand for fabrics from our windmill powered dyeing house because of our continuous and sustained efforts to reduce our carbon footprint," said the CEO of Zenitex, Viral Desai.

Talking about Jianna, Desai said, "While the other synthetic fabrics will continue in an array of prints and colours, the focus will be on the much in demand small lots of fabric in eco-friendly Archroma colours." And talking of small lots, he shared how Jianna has found shelf space at Creo, a Mumbai-based multidesigner store promoted by Ami Zaveri.

A unique feature of Jianna is that it is among the handful of fabric companies that talk to the consumer directly about its initiatives through the hangtag that goes out with each garment.
"This ingredient branding has been a breakthrough for us as the 'Jianna by Zenitex' tag is there on the garment, which specifically mentions that the garment is made out of fabric procured from Jianna by Zenitex. We will be trying to use more sustainable colours to further strengthen our green agenda. I would also like to add that a percentage from the sale of this fabric will go for charity and tree plantation through our Hearts@Work Foundation," Desai added.

"I believe in a sustainable and eco-friendly way of doing things. I have tried to implement these elements in my first collection as a designer. I was lured to Zenitex’s luxe fabrics which use sustainable colours. The fabrics are lightweight and airy. The sustainable colours used by Zenitex have come out the way I wanted," said Ami Javeri, founder, Creo.

"With increasing consciousness to conserve nature and the environment, the demand for sustainable fashion is rising. We at Zenitex think that what you wear matters and using our sustainable fabric does everyone a little bit of good," Desai said.

Talking about Caressa the fashion accessory and apparel brand, co-founder Sonali Desai emphasised on how sustainability again is the bedrock. There is stress on introducing and promoting natural eco fabrics like aloe vera, bamboo, and also tulsi or basil for her line of scarves, stoles and garments.  "A large part of the stoles and potlis are made from fabric scraps at Zenitex. We also source from all over the country, be it fabric, lace, buttons, beads or other such accessories."

The future plans for both the brands include looking for placement across major multi-brand outlets across the country.

The sustainable fabrics from Jianna and Caressa use Archroma’s Nylosan and Lanasyn metal-free dyes. "The Lanasyn and Nylosan range used in Jianna and Caressa fabrics are free from all heavy metals, offer very high wet fastness, excellent combinability, and outstanding build up," said Anjani Prasad, managing director, Archroma India.

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 6th Dec 2019

58 RMG units set up in Bangladesh in Jan-Oct 2019

Fifty eight new garment factories have been set up in Bangladesh...

Pic: Shutterstock

Textiles | On 6th Dec 2019

Global fibre production at an all-time high: report

Global fibre production has doubled in the last 20 years, reaching an ...

Pic: Shutterstock

Textiles | On 6th Dec 2019

Many firms lack contingency plans for trade war: survey

More than a quarter of multinational firms have not prepared...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Poonam Naik Desai,

Poonam Naik Desai

Peekaboo is a sustainable, high quality, luxury sleepwear brand providing...

Wesly Clements,

Wesly Clements

US-based Baldwin Technology Company is a global manufacturer and supplier...

Nuria Estape,

Nuria Estape

Archroma is a global colour and specialty chemicals company headquartered...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search