‘Badal Dalo’ campaign for ‘Welspun’ brand with Amitabh Bachchan as brand ambassador was well received, WIL said in a press release. ‘Rangana by Spaces’ grew 74 per cent year-on-year.
“Our emerging businesses are gaining traction. We are excited about our recently commissioned flooring solutions plant, which could provide tremendous growth opportunities in the domestic market as well as the export market. We have roped in Amitabh Bachchan as brand ambassador for our ‘Welspun’ brand, and our new campaign has received positive response. We will continue to pursue our differentiation strategy based on branding, innovation and sustainability," said Welspun Group chairman BK Goenka.
Fibre2Fashion News Desk (RKS)