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Epson urges businesses to 'Go Big' on details

Nov '19
Pic: Epson
Pic: Epson
To help partners in commercial & industrial (C&I) sector achieve business transformation through efficiency and sustainability, Epson has rolled out its ‘Go Big’ campaign which urges customers to go all out on fashion, industrial plans, signage, product branding, photography through its compact and precision textile, technical, signage, label & photo printers.

With an expected growth in the C&I print and label market due to the consumers’ preferential shift towards customisation and personalisation of products, businesses are gearing towards solutions that can deliver versatile, high-quality output with less time and less impact on the environment.

One of the fastest-growing sectors embracing this market shift is the sports apparel manufacturing industry, which is continuously gaining more customers due to the increasing demand for customised sports apparel and uniforms year-on-year.

Digital textile printing allows manufacturers to print even the most complex designs and easily personalise uniforms with the name and number of each player with speed and efficiency. Gig Sportswear, a clothing manufacturer in the Philippines who has been in the business for almost 3 years, employs Epson’s SureColor SC-F6270 for dye sublimation printing and plans to expand its business further to address the growing demand for personalised clothing in the sports scene.

“Aside from affordability, our clients will always look for quality,” said Nemar Castillo, owner of Gig Sportswear. “The SureColor F-Series’ new HD black ink ensures that our designs are brought to life with pristine colours, and we also found that Epson’s textile printers are ideal for our short to medium-volume dye sublimation fabric printing at affordable costs.”

In addition to supporting businesses through high performance and high-quality outputs, Epson’s C&I product range helps companies cut overall business running costs while reducing carbon footprint and ensuring safe printing solutions. Utilising digital textile printers, like Epson’s SureColor F-Series, can help reduce water consumption by 60 per cent and chemical usage and power consumption by 55 per cent compared to traditional analogue printing. With an Eco Passport Certification, Epson’s textile inks also meet international safety standards for chemical substances used in textile production.

Moving partners to get into the spirit of ‘Go Big’, Epson Philippines gathered its C&I partners for the first installation of the Exceed Community Basketball League, held last October 26 at the Ynares Gym in Mandaluyong.

Epson employees and its C&I partners joined forces to form the tournament’s twelve main teams and went all out on colours and design with their customised basketball uniforms printed using Epson’s digital textile printers.

“In addition to quality output and affordability, the future of digital printing lies in sustainability, and Epson is fully committed to developing green technology and products to meet the Sustainable Development Goals set out by the United Nations,” Eduardo Bonoan, Epson Philippines’ general manager for marketing division, said. “The Exceed Community Basketball League is a partner-driven initiative that marks the start of ‘Go Big’ in the Philippines, and our customers can expect to see more of this campaign on a storefront level in the coming months."

Epson is a global technology leader dedicated to becoming indispensable to society by connecting people, things and information with its original efficient, compact and precision technologies. The company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.

Fibre2Fashion News Desk (PC)

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December 2019

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