Home / Knowledge / News / Textiles / Fabriclore collaborates with Hatheli Sansthan

Fabriclore collaborates with Hatheli Sansthan

Feb '19
Pic: Fabriclore
Pic: Fabriclore
Fabriclore has collaborated with Hatheli Sansthan to co-design and develop products directly with rural artisans, expanding production capacity to market it globally. The partnership is aimed at building a sustainable livelihood for artisans. It has 384 registered artisans spread across 48 villages, of which 323 artisans are women trained in various crafts.

"We believe it is the responsibility of the e-commerce industry to support the artisans and weavers across the country and help them adapt to the changing environment, become self-sufficient, and encourage their younger generations to not let the tradition of hand-made goods perish. With the vision of empowering artisans, Fabriclore.com is happy to join hands with Hatheli Santhan, an offshoot of Barefoot College located in Tilonia, Rajasthan, empowering 384 artisans, out of which 30 men residing in parts of Tilonia, Chota Narena, Kotri, Bagru and Barmer, Rajasthan," said Sandeep Sharma, founder, Fabriclore.com.

Hatheli Sansthan is engaged in the activities of development of rural livelihood & skills by means of manufacturing products in the categories of home furnishing, apparel, accessories & home decor.

Being the exclusive online Partner of Hatheli Sansthan, Fabriclore aims to further cultivate original design thinking in rural artisans & enable the urban audience to enrich their artisanal roots and live a handmade life. "With no professional training or knowledge, these artisans of Hatheli Sansthan take inspiration from the modern-day utility products and try to improvise their own designs. For motifs, they take cues from the village landscape which includes the daily routine, flora & fauna spread across the land of colors, Rajasthan. From Tree of Life & King & Queen Applique to Peacock and Floral patchwork bedsheets, from the timeless craft of Gudadi & hand-glove puppets to traditional Bell Totas, each product is backed by a fascinating story," Fabriclore said in a press release.

With making their ground strong in helping the communities develop new design, and global representation over the past two years, Fabriclore.com is now expanding their yarns of love to artisans who are tirelessly working towards sustainability and social empowerment, not just preserving the age-old Indian art and culture but rather giving modern flavor to traditional designs. At Fabriclore, along with more than 20 textile crafts like Ajrak, Kalamkari, Shibori, Ikat, Tie & Dye to name a few, 10+silks including Chanderi, Tussar, Banarasi, Raw Silk and more, artisanal dupattas, stoles & unstitched suits , it will now have an all-new range of 100 per cent hand-made home furnishing, décor and accessories, crafted by the people of the soil, the release added.

"Our idea behind supporting these artisans is not limited to empowering them but also to encourage people to adapt a hand-made lifestyle. There was a time when right from eatables & apparels to home décor & furnishing, everything had hints of handmade, we are trying to revive that culture & create a more sustainable environment. We believe as important it is to stay well-versed with the changing environment, it is way more important to find a mid-way and not let the hand-made tradition conk out,” said Anupam Arya, co-founder, Fabriclore.com. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Nigeria's ABP scheme targets 1 lakh cotton farmers in 2019

Textiles | On 21st Mar 2019

Nigeria's ABP scheme targets 1 lakh cotton farmers in 2019

The Central Bank of Nigeria’s (CBN) Anchor Borrowers Programme (ABP)...

Pic: CorePower Yoga

Apparel/Garments | On 21st Mar 2019

TSG Consumer Partners takes over CorePower Yoga

TSG Consumer Partners, a leading private equity firm focused...

Pic: Showcase USA

Apparel/Garments | On 21st Mar 2019

Showcase USA store helps in cross-border e-commerce sales

Leveraging the backbone of ABC Depot Logistics, the exclusive 3PL and ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search