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GFG launches 100 per cent recycled delivery satchels

May '20
Pic: Global Fashion Group
Pic: Global Fashion Group
Global Fashion Group (GFG), a leading online fashion and lifestyle destination in growth markets, has launched 100 per cent recycled delivery satchels at The Iconic, the company’s business in Australia and New Zealand. GFG delivers millions of orders each year and is one of the major retailer in Australia and New Zealand to make a commitment of this scale.

The shift represents a significant milestone for GFG and its broader sustainability initiatives. Made from 100 per cent recycled plastic, and debuting an updated white aesthetic, the new ICONIC satchels are certified under the GECA’s (Good Environmental Choice Australia) Recycled Products Standard. Customers are encouraged to continue recycling all ICONIC soft plastic packaging via REDcycle bins, available at major supermarkets Australia-wide, to ensure the recycle wheel keeps turning. Under the REDcycle recovery initiative, soft plastic packaging is upcycled to produce new products such as benches and outdoor furniture which The Iconic is proud to contribute to, according to GFG.

Customers will begin receiving orders in The Iconic’s new look, 100 per cent recycled satchels from March 26, 2020, with the full roll-out completed later this year, once the existing Iconic black satchels have been utilised.

In March 2020, GFG published its inaugural sustainability report, outlining the company’s global sustainability strategy and 2022 commitments. The new satchel initiative from The Iconic marks one of the first steps towards GFG’s target to use order satchels made from more sustainable materials across 100 per cent of its delivery countries.

“At GFG we are committed to making continuous improvement towards our sustainability objectives and driving a more holistic and comprehensive approach to sustainability across the group. We’re incredibly proud to offer our customers across Australia and New Zealand, an improved satchel alternative and aim to do so for all of our over 13 million Active customers across all GFG markets, over the next two years. While we recognise we have much more work to do, GFG is in a very unique position to help educate a huge part of the world’s population on what shopping sustainably means and this marks a big milestone in that journey,” Jaana Quaintance-James, GFG’s chief sustainability officer said.

As part of its 2022 commitments, GFG will track and progressively reduce its waste to land-fill and support customers to do the same. This includes, ensuring that the majority of customer order packaging is made of more sustainable materials as well as assessing and reducing the volume and impact of its private label packaging.

Fibre2Fashion News Desk (GK)

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