Home / Knowledge / News / Textiles / Grado celebrates association with Amitabh Bachchan

Grado celebrates association with Amitabh Bachchan

14
Jun '19
Pic: Grado
Pic: Grado
Grado from the house of GBTL and OCM celebrated its association with Hindi film actor Amitabh Bachchan and its swift climb up the ladder in the textile industry with an event in Mumbai on June 12. The event ‘Grado Super Shahenshah Meet’ was attended by more than 1,000 dealers, retailers, distributors and wholesalers, from across the country.

Launched over a year ago, Grado has set new benchmarks in the premium fabrics segment with its specialty of amalgamating modern technology with the tradition of making fabric.

The main objectives of the event included the ‘Meet and Greet’ session to award the winner of the ‘Grado Dekho, Big B se Milo’ contest; recognition and felicitation of top performers, in several categories, for the revered houses of Grado–GBTL and OCM, and celebrating its association with Big B (Amitabh Bachchan) as their brand ambassador.

For the ‘Best Zonal Performers for Grado’ awards, there were nine winners from OCM and 10 from GBTL. The ‘National Excellence Awards for Grado’ had 10 winners from OCM and 11 winners from GBTL.

“I have always endorsed brands that I truly believe in, and when the Grado team came to meet me with the fabrics, I took time to agree to become the brand ambassador but I will have to admit that today I feel proud to be associated. Products come in such classic colours, innovative textures and patterns, hence making it versatile in nature. The brand’s tagline, ‘Aap bhi Grado Peheniye Ek Baar, Phir Yeh Hi Pehnenge Aap Baar Baar’ hits the bulls’ eye because once you try their fabrics, you won’t feel like buying any other,” said Grado brand ambassador Amitabh Bachchan.

“It’s amazing to see how Grado has made its presence felt in a short span of time. The Grado offerings of wide range of latest designs, trendy colours and above all unmatched quality and smoft (smooth & soft) handle has truly wowed the consumers. Grado will remain proactive in ensuring that its customers get the best of fresh fashion fabrics every day and make them stand taller. Our super team of designers and weavers are always breathing innovation and uniqueness and will continue to do so to ensure Grado remains the Shehanshah of Fashion!” said Dhruva Singh Chauhan, whole time director, GBTL.

“Our brand, Grado, has come a long way in a short period of time and this would not have been possible without the strong relationship with all our stakeholders. This has been built on the foundation of trust between the company, our channel partners and the end-customers; driven by quality, innovations, product extensions and unique marketing initiatives. The event further strengthened Grado, as a brand. I can say this with utmost confidence, that all our retailers and wholesalers were thrilled and went back with a positive and refreshed spirit and this should lead to a substantial increase in market share,” said Vikram Mahaldar, managing director, OCM.

“When we introduced ‘Grado from the house of GBTL and OCM’ in 2018, we knew that it would do well in the market, but its magnitude has surprised all of us, in a good way! From strategic associations to excellence in the departments of product deliverances and processes, a lot has been achieved in such little time, which is a clear indicator of how it is going to be in the coming months and years as well,” said Grado mentor Rajendra Agarwal.

An ’Lifetime Achievement Award’ was presented to S Krishnamoorthy for his invaluable contribution and role in the ascending growth of Grado and the industry. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Jan 2021

German economy shrinks by 5% in 2020: govt

Germany's economy shrank by 5 per cent last year, following ten years ...

Pic: KPMG

Retail | On 20th Jan 2021

UK high streets may lose 400,000 jobs post COVID-19: KPMG

Main shopping streets in UK may further lose more than 400,000 jobs...

Pic: Shutterstock

Textiles | On 20th Jan 2021

IMF calls for strong fiscal, monetary support by nations

The International Monetary Fund (IMF) recently urged countries to...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search