A ‘design live’ area will be set up in hall 4.2 along with a platform for up and coming designers from European higher education institutions to present projects related to the ‘Young Creations Award: Upcycling’ and ‘Heimtextil Campus’.

“Good designs are what really make a collection attractive. They are the first thing a customer sees. We are proud of the continued growth in exhibitors and the international variety amongst the textile designers presenting here,” said Sabine Scharrer, manager of Heimtextil.

The top players who will be presenting their designs for house and home textiles at ‘Design live’ include Art Cottage Ltd (United Kingdom), Alvisi e Alvisi di Fulvio Alvisi (Italy), Atelier Mineeda Co Ltd (Japan), Björkforth AB (Sweden), Blom Liin Maria (Finland), CJHM Verbeek (Netherlands), Diane Harrison (United Kingdom), Kosak Wolfgang (Austria) and many more.

The studios exhibiting in the design area also include participants of the Heimtextil development programme called ‘new & next’ that is aimed at promising start-ups. The creative start-ups have only been in existence for a maximum of five years and will be presenting at Heimtextil for the first time.

Participants in the ‘Young Creations Award: Upcycling’ will be presenting their innovative textile projects made from recycled materials. This competition is aimed at students and graduates of European higher education institutions in the fields of interior design and design, as well as young masters and master students of interior decoration. The projects show how high-quality objects can be created for interiors out of waste materials. An expert jury will decide the winner of the competition for young talent and selected projects will be exhibited at the fair.

The theme for ‘Heimtextil Campus’, meant for the students of European higher education institutions, is ‘Mobile Home’. In line with this central theme, the participants will present their designs, whether in the form of research into shape and functionality, materials research or an artistic installation. In cooperation with bestofdesign.org, ‘Heimtextil Campus’ gives up-and-coming talent the opportunity to make inroads into their chosen career, allowing them to make contacts with textile companies and get to grips with current trends. (KD)

Fibre2Fashion News Desk – India