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Innovative tech, recycling dominate FashionSustain
Jan '18
Courtesy: Fashion Week Berlin
Courtesy: Fashion Week Berlin
Innovative technologies, sustainable materials and processes, recycling and suitable industrial applications dominated the conference on responsible innovations in fashion and textiles, FashionSustain, held in Berlin. Organised within the framework of the Berlin Fashion Week, the conference held captive a multi-disciplinary audience of specialists.

The conference, actually the first one, was held on January 17, 2018. Embedded in the Greenshowroom and Ethical Fashion Show Berlin trade-fair duo, the combination of fair and conference formed Europe’s biggest platform for sustainable fashion.

FashionSustain was organised by Messe Frankfurt, and was aimed at a multi-disciplinary audience of specialists, not just professionals from the fashion sector. It called on them to enter into a critical dialogue about the future of the fashion sector. The event was attended by numerous visitors throughout the day.

“The successful symbiosis of fair and conference, of product and content, is a future-oriented format. The result is a room for interdisciplinary interaction with thought leaders and stakeholders from all different parts of the fashion and textile sector entering into a dialogue and generating mutual inspiration,” said Olaf Schmidt, vice president Textiles and Textile Technologies of Messe Frankfurt, explaining the innovative concept. “We were particularly pleased with the positive response from visitors. All lectures were very well attended, which confirms that the structure of the progressive programme is spot on.”

It is in this context that the new collaboration between Messe Frankfurt and the Premium Group for the two conferences, FashionSustain and #Fashiontech, is to be seen. The latter, which focuses on technology and digitalisation, has also moved to the ‘Kraftwerk’ event centre, where it formed the overture on January 16, 2018 to a two-day content hub revolving around future-oriented, innovative subjects in the fashion and textile sector.

Under the motto ‘Run for Circularity’, FashionSustain threw the spotlight on current developments and the potential of new technologies and circular processes for a more sustainable and efficient textile, fashion and sport industry in the future.

In her opening keynote lecture, environmental activist and film maker Alexandra Cousteau (Good Impact Foundation) emphasised the urgent need to ensure a better future for the coming generations. Subsequently, Ellen Karp, founder of Anerca International strategy and trend agency, offered insights into the new study prepared on behalf of the Oeko-Tex community, entitled ‘The Key to Confidence: Consumers and Textile Sustainability — Attitudes, Changing Behaviours, and Outlooks’.

The keynote lectures were followed by a series of first-class speakers from the textile and fashion sector. Representatives of companies such as Vaude, Adidas, Lenzing, DSM, Primaloft, Ecoalf, Pyua and Freudenberg discussed their latest projects and called for greater awareness in the use of resources and a transparent culture of trial and error.

Parallel to the FashionSustain conference, a two-day THINKATHON took an unconventional look at the ‘fabric of the future’.

Leading fashion and textile companies are including more and more sustainable aspects in their corporate and assortment strategies. At the new FashionSustain conference during the Fashion Week Berlin, leading players from the fashion sector spotlight current potential for development and trends and enter into a future-oriented, interactive dialogue revolving around the question of how sustainable technologies are likely to change the athleisure, outdoor, sport and performance markets. (SV)

Fibre2Fashion News Desk – India

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