;
Home / Knowledge / News / Textiles / Inviya launches mobile app for brand positioning
Inviya launches mobile app for brand positioning
14
Apr '16
(Left to Right): Bimal Rangrej (DM), Shalendra Vasudeva (CMO), Nilesh Sevak (GM), Pawan Poddar (Jt MD, Siyaram), Avinash Poddar (Director & Business Head, J.Hampstead), & Seerat Soni (Branding & PR)
(Left to Right): Bimal Rangrej (DM), Shalendra Vasudeva (CMO), Nilesh Sevak (GM), Pawan Poddar (Jt MD, Siyaram), Avinash Poddar (Director & Business Head, J.Hampstead), & Seerat Soni (Branding & PR)
Inviya, a high-tech spandex filament product from Indorama Industries Limited (IIL), launched a mobile app for Android at the Fibres & Yarns Expo held in Mumbai from April 7-9, 2016 as a part of the brand positioning initiatives by the company, according to a press statement issued by IIL.

The launch of the app was inaugurated by Pawan Poddar, joint managing director of Siyaram Silk Mills and Avinash Poddar, director and business head of J Hampstead. The app is expected to increase the existing customer base of the company by helping the industry in digitalising business processes.

The app will serve as a one-stop-destination for all spandex based textile b2b needs, and is available for a free download at Google play store. Its key features include handy fashion tips, Inviya’s applications and end usage, guidelines for using Inviya, a global textile event calendar, a textile calculator and a currency convertor.

Commenting on the launch of the app, Shalendra Vasudeva, chief marketing officer of IIL said, “The smart and easy to use interface comes with various features pertaining to the textile value chain, turning your calling device into a spandex handbook. In times to come, the Inviya app will revolutionise the textile manufacturing industry.”

“Thanks to our advanced algorithm, the next version of the app will be equipped with features like order tracking tool, 3D body scanning software for finding the perfect fit and much more, making this the most efficient app in the textile b2b space,” Vasudeva said.

The iOS version of the app will be released shortly. (MCJ)

Fibre2Fashion News Desk


Must ReadView All

NCTO endorses USMCA; to lobby Congress to adopt agreement

Textiles | On 13th Dec 2018

NCTO endorses USMCA; to lobby Congress to adopt agreement

The National Council of Textile Organisations (NCTO) board of...

12 Asian garment firms to operate in Haiti by mid-2019

Apparel/Garments | On 13th Dec 2018

12 Asian garment firms to operate in Haiti by mid-2019

At least a dozen Asian garment manufacturing companies will start...

Pakistan evolving export-oriented policies: top official

Textiles | On 13th Dec 2018

Pakistan evolving export-oriented policies: top official

Pakistan is evolving export-oriented policies and is committed to...

Interviews View All

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search