In offering the Laura Ashley brand under the specific rights, Itochu intends to expand the offering at major department stores, specialty stores and other channels while maintaining the tradition and philosophy of the brand together with sub-licensees. In addition, Itochu will further bolster the value of the Laura Ashley brand and showcase the appeal of the brand to new customer groups through an official e-commerce site and directly managed shops, to be launched with target retail sales of 8.0 billion yen in three years, Itochu said in a press release.
Laura & Bernard Ashley, the founders of the Laura Ashley brand, started a print business using original textiles designed by Laura at their home in London, the UK, in 1953. Since then, their items have expanded into kitchen goods, fashion items and home furnishings. The brand has grown into a lifestyle brand offered in more than twenty countries around the world. In recent years, added the release. (RR)
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