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Jeanologia encouraging textile industry for MissionZero

Mar '20
Pic: Jeanologia
Pic: Jeanologia
For World Water Day, Jeanologia is encouraging all textile industry stakeholders to get behind MissionZero: dehydrate and detoxify jeans industry by 2025. Aware of importance of water in combating climate change, it has brought a set of technological solutions, building an ecosystem of collaborators, and helping them produce with zero water and zero discharge.

The textile industry today is responsible for 20 per cent of the planet’s pollution. Within textile, jeans is one of the most sold garments and with the highest environmental impact during its production.

“We believe and want jeans to continue to be an icon of rebels and freedom. Despite its dark era when it became one of the most polluting garments in the sector, with our technologies and re-engineering of jeans, it can become one of the most sustainable garments,” said Enrique Silla, CEO at Jeanologia. “From the natural fibre to the elimination of water and chemicals from the life processes of jeans, for example through the process of moving into circular economy, jeans will become the iconic garment of new generations, the New Rebel that wants to protect the environment and the plant.”

With its disruptive laser and eco technology it is possible to increase productivity, reduce water and energy consumption, while eliminating contaminated waste and harmful emissions, guaranteeing zero pollution.

For Silla, Jeanologia’s founder, the digital transformation has become an opportunity to combat the major environmental problems and that is what we have done with our technology, applying it to the jeans industry and “closing the circle of the water cycle”.

Furthermore, for the company ‘every drop counts’ in the fight against climate change, water gives life and prosperity, making its care essential for sustainable development and people’s health.

Jeanologia’s vision is to be the vehicle for transforming our world, generating a positive impact in society through a new way of doing business where the end objective is not focused purely on profit.

To do so, last year it started an ecological income statement through which it measures cubic metres of contaminated water that, thanks to its technology and services, do not go into our rivers and seas. It is Europe’s first company to deliver an income statement of this type.

In 2019 the company saved more than 13 million cubic metres of water, 23 per cent more than the previous year; the amount needed for the annual human consumption of 712,600 people, the population that a city like Athens has.

Jeanologia is a member of the United Nations Global Compact, signing up to the commitments of the 2030 Agenda and fulfilling the Sustainable Development Goals: SDG 6 sets as its target the availability and sustainable management of water and sanitation for all.

Since 1994 Jeanologia’s has been to create an ethical, sustainable and eco-efficient industry through their disruptive technology and know-how. Their laser, G2 ozone and e-flow system have revolutionised the textile industry. They offer infinite design and garment finishing possibilities, while saving water, energy and chemicals, eliminating discharge and toxic emissions.

The company currently employs 257 Jeanologist from 27 nationalities and has clients in 5 continents through its 10 subsidiaries. The export of its machines and services represents 90 per cent of its total billing, reaching 66 countries. Over 35 per cent of the 5 billion of jeans produced worldwide every year are made with their technologies, and the biggest market brands place their trust in Jeanologia, using technology developed by the company.

Fibre2Fashion News Desk (PC)

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