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Lifestyle to meet fashion at Panorama Berlin

May '19
Pic: Panorama Berlin
Pic: Panorama Berlin
A combination of lifestyle brands and fashion brands will offer the opportunity to pass the retail ball to each other at the upcoming Panorama Berlin. The three-day trade event from July 2 will showcase this brand-new concept stores from halls 1 to 4, where an exciting mix of beauty, fashion, interior and lifestyle will be curated for each hall.

Panorama Berlin is an important European platform and top event for the fashion and lifestyle industry, offering a curated world of contemporary women's and menswear collections, shoes and accessories as well as heritage brands. The international portfolio ranges from its core segment of leading lifestyle brands to young niche collections.

The emotionalisation of retail is a powerful concept that has been defining the sector for a number of years now. Often addressed, but rarely achieved, it offers bricks-and-mortar retail hope for improvement, Panorama Berlin said on its website. Female empowerment is one of the topics currently on everyone’s lips and that is also being reflected in the lifestyle and fashion world. Whether fashion, cosmetics, interior or lifestyle – powerful statements will be made in the Confident Store of hall 1.

In hall 2, the concept store is designed for the confident man who knows his own style. He is a fan of authentic craftsmanship yet still open to modern innovations. From a hat to sneakers, he’ll find everything his temperamental heart desires in the Spirited Store.

Hall 3 is dedicated for those who dance to a different beat: nonchalant dreamers and resilient girls with a down-to-earth attitude will feel right at home in the Offbeat Store. Awaiting them here are the latest trends and the perfect looks to suit their personalities.

The store in hall 4 is urban, wild and a bit rough around the edges – just like Berlin. The Matchless Pipeline Store stocks all things denim and outerwear. The perfect symbiosis of function and design – translated into an edgy industrial look. (RR)

Fibre2Fashion News Desk – India

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June 2019

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