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Messe Frankfurt & Premium to launch Frankfurt Fashion Week

Jun '20
Pic: Frankfurt fashion week
Pic: Frankfurt fashion week
Tradeshow organisers, Messe Frankfurt and Premium group, are launching Frankfurt Fashion Week. From summer 2021, the Rhine-Main metropolis will be the new home of a forward-looking fashion and lifestyle community. The vision of a fashion week is now turned into a reality with tradeshows, conferences, and runway shows, to be held in the entire city.

A core component of Frankfurt Fashion Week are Europe’s biggest fashion fairs: Premium, Europe’s most relevant business platform for advanced women’s and menswear, Seek, one of the most progressive tradeshows for contemporary fashion, and Neonyt, the leading hub for sustainable fashion. Together with the Fashionsustain and Fashiontech conferences, they are all moving from Berlin to Frankfurt am Main.

From skyscrapers, exhibition, and concert halls and bars to clubs and off-locations, the whole city will become a stage for long-lasting business connections. Fashion, design, media, art and music, the runway shows and events of Frankfurt Fashion Week bring together Frankfurt’s creative scene with the international fashion community. Progressively curated and presented, the event is closely interwoven with local and international key players, according to a press release by Messe Frankfurt.

Frankfurt Fashion Week pools fashion, design, sustainability, and technology, giving rise to unexpected co-operations and showing what is already possible today. ‘Applied Sustainability’ and ‘Applied Digitisation’ form the strategic pillars of the event. Frankfurt Fashion Week will make innovative, more sustainable products, collections and business models accessible to the wider market. At the same time, it also promotes the future-oriented interconnection of fashion and technology as part of the real-digital reality. With leading international fairs like Techtextil, Texprocess, and Texworld, and over 50 textile fairs worldwide, the Texpertise Network of Messe Frankfurt will open up further synergies.

Five platforms, three tradeshows, two conferences, over 2,000 designers, brands and fashion companies, Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business. We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile tradeshows worldwide. And it will result in new synergies along the entire supply chain,” Detlef Braun, member of the executive board of Messe Frankfurt said.

“Frankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations, and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim. Unveiling the unexpected. Frankfurt is a fresh, new location for this. We’re looking forward to it,” Anita Tillmann, managing partner of the Premium group said.

Fibre2Fashion News Desk (GK)

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June 2021

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