Milano Unica China ends on a successful note

20 Oct '15

2 min read

The eighth edition of the 'Made in Italy' textile/accessories trade show ended with an increase in satisfaction level among the 94 exhibitors who presented their F/W 2017 collections to a market which is always open to innovation and research by the Italian textile-accessories industry, the organisers of the fair said in a statement.

Guided by a stunning and highly acclaimed Trend Area, guests were able to visit stands at the three-day fair in Shanghai with clear ideas about the type of product they were looking for, geared to top-end Chinese fashion.

There was nearly 3 per cent increase in attendance over the previous edition (October 2014) figures. “Levels of competence and technical ability of buyers, that evolves from year to year, has certainly improved in quality from the first edition in a market that, despite growing fears in the West, is still increasing – especially regarding domestic consumption strongly subsidized by the government of Xi Jinping,” the statement said.

While the womenswear segment is growing and has become part of Chinese high society, the classic menswear market is also on the rise, together with a new sector dedicated to leisurewear which is beginning to take hold.

“The positive outcome of Milano Unica China VIII demonstrates that even a more demanding market can find answers among the textile-accessories proposals of our exhibitors. The attendance figures and quality of clients on hand further confirm the fact,” said Silvio Albini, president of Milano Unica for 8 seasons, who officially handed over the leadership of Milano Unica World to Ercole Botto Poala on the last day of the fair. (RKS)

Fibre2Fashion News Desk – India

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