Mumbai is among 18 cities across 13 countries that are on the UK government's target list for a new post-Brexit trade campaign beginning February 1, a day after the country left the European Union (EU). The drive is designed to push the message that the United Kingdom is free to conduct its trade deals with countries as an EU non-member after 47 years.
"On 1 February, the new GREAT ‘Ready to Trade’ campaign will launch in 18 cities across 13 countries outside the EU, as the UK seeks to deepen our relationships with future global partners," Downing Street said in a statement on the eve of Brexit.
The campaign will initially feature digital outdoor advertising in signature locations across the chosen cities and later expand to other activities.
Besides India, the others on the list include Australia (Perth, Melbourne, Sydney), Brazil (Sao Paulo), Canada (Toronto), China (Shanghai, Hong Kong), Japan (Tokyo), Mexico (Mexico City), Singapore (Singapore), South Africa (Johannesburg), South Korea (Seoul), Turkey (Istanbul), UAE (Dubai) and the United States (New York, Los Angeles, Chicago), according to a news agency report.
Prime Minister Boris Johnson had pledged a ‘new and improved’ trading relationship as part of a ‘truly special UK-India relationship’ on the election campaign trail last year.
Fibre2Fashion News Desk (DS)