Home / Knowledge / News / Textiles / 'Cash incentives not benefiting Nepal Pashmina exporters'

'Cash incentives not benefiting Nepal Pashmina exporters'

24
Jan '12
Pashmina exporters in Nepal are finding it difficult to take full advantage of cash incentives being provided by the Government, as they find the terms and conditions very difficult to fulfill.

“Since the last 2 years, the Government has announced cash incentives for Pashmina export promotion, but we are not getting any benefit from it as the terms and conditions are very difficult to fulfill,” Mr. Pushpa Man Shreshtha, President - Nepal Pashmina Industries Association (NPIA), told fibre2fashion.

Detailing the problems faced by Nepal's Pashmina industry and their solutions, he says, “The raw material for Pashmina is obtained from the northern belt of our country, where people are poor and they have no access to transportation, education or health. The Government should provide some facilities to improve infrastructure in this region, to enable us to procure raw material directly from them.”

“Secondly, Pashmina shawls are losing their market because of competition with China in the international market. Currently, we are buying raw materials from China and hence we cannot be as competitive as them. We are already in talks with our Government to see what we can do for better farming the mountain goats. If we can get a very fine quality of Pashmina from our country itself, then we can become as competitive as China,” he explains.

“Besides, the image of Pashmina is deteriorating in the international market because the Pashmina that we see as an item of prestige has been defamed and now Pashmina can be found on the footpaths to departmental stores. But, this Pashmina is not really Pashmina; it is viscous or acrylic type material that is falsely sold in the name of Pashmina. Actually, Pashmina is very fine wool from mountain goats and the products from this wool are called real Pashmina,” he informs.

Briefing about current production and potential for growth, he says, “More than 2 million Pashmina shawls are exported every year and another 2 million are bought by the tourists. Thus, total production is around 4-5 million pieces, which account for a 5-6 percent share in Nepal's economy. But, with improved farming and easy availability of raw material in the country, this share can go up to 7-8 percent.”

Informing about Chyangra Pashmina, he avers, “We have already registered Chyangra Pashmina as a trademark. If we market and promote it well, then definitely our exports will increase.”

Mr. Dilip Khanal, Director General - Federation of Handicraft Associations of Nepal, agrees, “Nepal is trying to promote its own brand as Chyangra Pashmina. The brand is registered in major markets and this will have positive impact on market promotion of Pashmina products including shawls.

Giving reasons for Pashmina losing its charm, he says, “In the West, Pashmina shawl once emerged as a fashion item, but has lost its charm with the passage of time, mainly because it is not a comfortable wear with western style outfits.”

“However, few dimensions in production like beadworks, embroidery, and more colours and patterns have helped Pashmina shawl stay in the market. Further, Peoples' perception on any wrap as Pashmina has extended its outreach, but its exclusivity has been lost,” he opines.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 5th Aug 2021

30-35% of Vietnam's textile-garment operations on hold due to COVID-19

Around 30-35 per cent of textile and garment factories in Vietnam...

Pic: Bolt Threads/Stella McCartney

Textiles | On 5th Aug 2021

Is faux leather good enough? Luxury fashion brands say yes

After fake fur, the luxury fashion industry has its eyes set on vegan ...

Pic: Shutterstock

Apparel/Garments | On 5th Aug 2021

Prime Content| Why China's share in global apparel exports will drop this year?

China's share in the global apparel exports market went down from...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The <b>Sailesh Singhania</b> label was created to promote handwoven sarees ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search