Chair Lee Liggett, on behalf of the Board of Directors and CEO Nick Hahn have jointly announced the successful completion of Phase One of Alpaca United's business strategy targeting increased awareness for NA Alpaca Fiber on the commercial textile, designer, retail and consumer levels.
This Phase of Company activity included the retention of Nick Hahn as CEO, creation of a legal entity, the organization's Operating Agreement, investor subscriptions, positive trade and consumer publicity, branding (registered logo & tag-line), a dynamic presence on social media, a fashion website and fiber exhibit in connection with a leading international textile trade event, ITMA 2011. In addition to events such as ITMA, Mr. Hahn has spent the last several months speaking at industry events and consulting with alpaca breeders and associations on how to move forward into the next phase of the Company's goals.
This first Phase generated quantifiable results for NA Fiber as follows: - 700 inquiries of interest in fiber and yarn from commercial textile mills worldwide. - 2000 catalogs highlighting US Alpaca farms and fiber distributed globally. - 1200 active followers on Facebook - 30+ positive stories in domestic and international trade & consumer media. - 1200+ daily visits (on average) to company website - Execution of a Memorandum of Understanding (MOU) with North Carolina State University~College of Textiles for establishment of an Alpaca R&D Center
Liggett announced: “We have spent this first year wrestling with the issues establishing the legal entity, generating phase one funding, building brand awareness and educating commercial textile companies and down stream product manufacturers and retailers on the performance characteristics of our fiber, it is now time to turn our attention to the fiber supply chain and build a commercially viable infrastructure from farm to market through our phase two initiatives”.
Hahn added: “I'm a firm believer that supply follows demand. We have introduced NA Alpaca Fiber to domestic and international markets through creative branding and marketing, the industry now requires a commercially viable infrastructure to collect, sort, grade, bale and ship in a format acceptable to commercial textile companies”. Hahn has informed the Board of Directors that he is transitioning from his position as CEO early in the New Year and returning to his role as an independent advisor to the international textile industry with a focus on domestic Alpaca organizations, private farms and related businesses.
Nick Hahn's long established consulting firm, HAHN INTERNATIONAL, LTD. advises on natural fiber sales and marketing, branding, social media and press relations. Historically, the firm has worked extensively with non-profit and 501(c)(3) trade organizations including USDA sponsored commodity assessment programs and USAID funded projects in third world economies.
Hahn concluded: “I have served the alpaca industry in my capacity as CEO for fourteen months and am gratified with the level of market awareness and demand that has been created.”
Alpaca United is a textile fiber company created and funded by the North American Alpaca farmers and processors to make their fiber more competitive in world markets.