Home / Knowledge / News / Textiles / Alpaca United enters phase two of development

Alpaca United enters phase two of development

27
Jan '12
Chair Lee Liggett, on behalf of the Board of Directors and CEO Nick Hahn have jointly announced the successful completion of Phase One of Alpaca United's business strategy targeting increased awareness for NA Alpaca Fiber on the commercial textile, designer, retail and consumer levels.

This Phase of Company activity included the retention of Nick Hahn as CEO, creation of a legal entity, the organization's Operating Agreement, investor subscriptions, positive trade and consumer publicity, branding (registered logo & tag-line), a dynamic presence on social media, a fashion website and fiber exhibit in connection with a leading international textile trade event, ITMA 2011. In addition to events such as ITMA, Mr. Hahn has spent the last several months speaking at industry events and consulting with alpaca breeders and associations on how to move forward into the next phase of the Company's goals.

This first Phase generated quantifiable results for NA Fiber as follows:
- 700 inquiries of interest in fiber and yarn from commercial textile mills worldwide.
- 2000 catalogs highlighting US Alpaca farms and fiber distributed globally.
- 1200 active followers on Facebook
- 30+ positive stories in domestic and international trade & consumer media.
- 1200+ daily visits (on average) to company website
- Execution of a Memorandum of Understanding (MOU) with North Carolina State University~College of Textiles for establishment of an Alpaca R&D Center

Liggett announced: “We have spent this first year wrestling with the issues establishing the legal entity, generating phase one funding, building brand awareness and educating commercial textile companies and down stream product manufacturers and retailers on the performance characteristics of our fiber, it is now time to turn our attention to the fiber supply chain and build a commercially viable infrastructure from farm to market through our phase two initiatives”.

Hahn added: “I'm a firm believer that supply follows demand. We have introduced NA Alpaca Fiber to domestic and international markets through creative branding and marketing, the industry now requires a commercially viable infrastructure to collect, sort, grade, bale and ship in a format acceptable to commercial textile companies”. Hahn has informed the Board of Directors that he is transitioning from his position as CEO early in the New Year and returning to his role as an independent advisor to the international textile industry with a focus on domestic Alpaca organizations, private farms and related businesses.

Nick Hahn's long established consulting firm, HAHN INTERNATIONAL, LTD. advises on natural fiber sales and marketing, branding, social media and press relations. Historically, the firm has worked extensively with non-profit and 501(c)(3) trade organizations including USDA sponsored commodity assessment programs and USAID funded projects in third world economies.

Hahn concluded: “I have served the alpaca industry in my capacity as CEO for fourteen months and am gratified with the level of market awareness and demand that has been created.”

Alpaca United is a textile fiber company created and funded by the North American Alpaca farmers and processors to make their fiber more competitive in world markets.

Alpaca United


Must ReadView All

US President Joe Biden. Pic: Shutterstock

Textiles | On 29th Jul 2021

Proposed amendments to raise US content in federal purchases announced

The United States has decided to raise US-made content in government...

Pic: Shutterstock

Retail | On 29th Jul 2021

UK department store Selfridges put up for sale for £4 bn

Canada's Weston family that owns Selfridges has put up the UK...

Pic: Shutterstock

E-commerce | On 29th Jul 2021

Chinese firm Mogu to acquire 59.62% equity interest in Hangzhou Ruisha

Chinese online fashion and lifestyle destination Mogu has announced...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search