Fabrica introduces new web site

28 May '05

4 min read

fabrica, the benetton communication research centre, announces the launch of a new website, www.fabrica.it is designed to give a taste of the extraordinary range and depth of creative work coming out of fabrica.

at the same time a trip through a virtual fabrica will be possible thanks to a 3d online space which models every detail of the famous building by tadao ando. fabrica virtuale was created as a model for the quake engine, based on the popular 1st person shooter game quake 3, by id software.

a team of the interactive department at fabrica has been exploring and developing this concept, which enables visitors to interact with each other. at the moment fabrica virtuale can be used by those who have already quake, but soon anyone entering fabrica.it will be able to download it.

fabrica is a creative powerhouse, constantly producing new ideas, new designs, new music and new works of art. the best way to keep up with this continuously evolving creative output is to follow it online.

the website uses a content management system designed and implemented by fabrica interactive to facilitate the uploading of new work to the website by all members of the creative community at fabrica, keeping the site up to date and ensuring it reflects the creative energy which is fabrica.

this latest project by the interactive department continues an exciting period during which fabrica has developed an international reputation for innovative and high quality interaction design. some of the recent interactive projects include:

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