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Invista to launch A/W 2013-14 global fabric line in Paris

13
Apr '12
Invista, owner of the Lycra fibre brand, will present an Autumn/Winter 2013/14 global fabric collection at Denim by Premiere Vision in Paris on May 23rd and 24th. Focused around three key themes, the collection highlights new fabrics made with Invista innovations, from customer mills around the globe.

According to Jean Hegedus, Invista's global marketing director for denim, the three themes were developed considering what Invista believes is a key trend -- the consumer's desire for improvement. “People are looking for this in all areas of their lives,” Hegedus said. “We want our economies to improve, we want to make our planet a better place to live, we want to brighten our outlook, increase our confidence, and our comfort. In keeping with this trend, we developed the following themes for our collection:

ETHNIC – This theme features coloured and printed denims, bringing a spirit of optimism and newness to the traditional five pocket silhouette. Lycra dualFX fabrics provide outstanding recovery for super stretch garments, allowing even the skinniest jeans and jeggings to keep their shape, thanks to the inclusion of both Lycra fibre and Lycra T400 fibre in a single fabric. Denim with Lycra STYLE fibre also brings excellent quality and comfort to some of the season's most innovative yet affordable designs.

ECOLOGY – Invista worked with Jeanologia, one of the world's preeminent experts in denim finishing technologies, to create garments combining Invista fibres with Jeanologia's innovative finishing techniques. One example is their G2 technology which Jeanologia's evaluation has shows uses less water and chemicals compared to traditional finishing methods.

This technology and others from Jeanologia are featured on fabrics with Lycra STYLE fibre, Lycra dualFX fabrics, and XFIT Lycra fabrics. Also included in this category are CORDURA denim fabrics. According to Cindy McNaull, global CORDURA brand and marketing director, “Extending the life and performance of denim and other CORDURA fabric offerings is our goal and supports our brand's tagline of 'Sustainability Begins with Products That Last.'”

EMERGING – This theme includes fabrics made from emerging technologies and/or emerging geographies such as India, Pakistan and Bangladesh. TOUGH MAX Lycra fabrics lead the way, reflecting the emerging trend toward a fusion of performance fibres or fabrics and everyday apparel. TOUGH MAX Lycra fabrics have up to twice the strength and abrasion resistance of 100% cotton and offer enhanced comfort through freedom of movement. Recent research commissioned by Invista showed that nearly 80% of respondents were interested in purchasing a pair of jeans made with TOUGH MAX Lycra fabric, and they felt the jeans could be worn for a wide variety of occasions.

Invista


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