Home / Knowledge / News / Textiles / Wraphabillement to attend Copenhagen fashion summit

Wraphabillement to attend Copenhagen fashion summit

02
May '12
Wraphabillement Founder and Creative Director Elizabeth Roberts will attend the Fashion Summit 2012 in Copenhagen, which sets the global agenda on environmental, social and economically sustainable solutions. The Biennial Summit brings together over 800 key industry stakeholders to identify forward-looking solutions to the growing sustainability challenges facing the planet.

“Elizabeth's passion to create a chic and functional jacket while maintaining high standards with her choice of fabrics and their impact on the environment is outstanding. Not many start-ups can hit the ground running and show these signs of success this early on.”

While there, Roberts will participate in sessions focused on Sustainable Consumption of Fashion and Fashion Futures. “I am passionate about every aspect of the products I design from the creative process to the fabrics I choose. My awareness of environmental and man-made elements have been heightened as a designer. It's exciting to be invited to share my vision on these matters of ecological compatibility and sustainability,” says Roberts.

Since launching less than a year ago, Roberts has made design choices that empower the consumer, and in turn align with a number of cutting-edge Nordic global initiatives:

• Choosing Fabric provider Schoeller Textiles AG, which adheres to the bluesign® standard and produces textiles that contain the best available technology for ecology and sustainability.
• Using Schoeller's NanoSphere products that are produced with C6 fluorine atoms and are PFOS and PFOA free as per legal limit of detection and are applied via an aqueous formula to ensure that nanoparticles cannot come adrift during manufacturing or at any time during the life of the garment.
• Researching labor practices & standards of all material providers/vendors to ensure they are in accordance with industry standards.
• Manufacturing more than 45% of the current collection locally (in North America).
• Using fabrics for Wraphabillement garments that are washable in cold versus warm water, and do not require dry cleaning.

In addition, Roberts addresses the risks of electromagnetic frequencies (EMF) and microwaves from cell phones with a patent pending Smartshield pocket system in every jacket.

This system reduces the specific absorption rate (SAR) by 98% without compromising the ability to transmit and receive data and phone calls. While this risk is still subject to debate - much like the negative effects of secondhand smoke in the 1950s - it is an unquestionable indication of Roberts' concern about good health and sustainability, and her desire to educate and give choices to consumers. Fabrics used for the Smartshield pocket system were initially created in China to protect pregnant women in manufacturing plants from radiation.

“Wraphabillement really has had a global impact in a short time,” says Shannon Walton, Communications/Marketing Director for Schoeller Textiles AG.


Must ReadView All

Pic: Ritu Manoj Jethani / Shutterstock.com

Apparel/Garments | On 31st Jul 2021

US firm Steve Madden moves production to Mexico & Brazil from China

As supply chain disruption remains a significant challenge, American...

Pic: GBG USA

Apparel/Garments | On 31st Jul 2021

Apparel & footwear firm GBG USA files for bankruptcy protection

GBG USA, an indirect wholly owned subsidiary of Global Brands Group...

Pic: Shutterstock

Apparel/Garments | On 31st Jul 2021

Asian garment industry market concentration, consolidation rise: ILO

Although Asia's garment market rose in size in value terms before the ...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search