Home / Knowledge / News / Textiles / ALTIRIS pigment helping to keep interiors cooler

ALTIRIS pigment helping to keep interiors cooler

09
May '12
The Pigments division of Huntsman Corporation launched its ALTIRIS infrared reflecting pigment at the 2012 American Coatings Show, May 8-10, 2012 in Indianapolis, IN.

The ALTIRIS pigment gives coatings and polymer products in any color the power to reflect solar energy. In a world that needs low carbon solutions to cool buildings, vehicles and ships, Huntsman's ALTIRIS pigment presents a significant opportunity to deliver energy efficiency combined with custom color branding in the widest color choice available.

President of Huntsman Pigments, Simon Turner said, “Buildings, vehicles and ships that incorporate ALTIRIS pigment in their coatings can better reflect the sun's energy, helping to keep interiors cooler. This helps reduce energy needed to power air-conditioning systems, costs and greenhouse gas emissions. It's a great new innovation from Huntsman that gets to the heart of our brand promise - enriching lives through innovation.”

Dr. Rob Portsmouth, business development director at Huntsman said, “Our ALTIRIS pigment delivers a unique set of benefits: Superior tailored reflectance; from a single additive and in any color customers need. This combination was not available before Huntsman's ALTIRIS pigment.”

ALTIRIS pigment can dramatically increase solar reflection by more than 100 percent in some color ranges and even in black. It can also help increase a product's lifespan as coatings that stay cooler suffer less from heat cycling stresses, which helps prevent delamination and peeling.

"I am happy to see new cool-colored products are being brought to the market,” said Dr. Hashem Akbari, a Building, Civil, and Environmental Professor and Leader of the Heat Island Group at Concordia University and the principal investigator for the development of cool-colored materials, a collaborative effort with the industry. “Products that incorporate the ALTIRIS infrared reflecting pigment give consumers greater color choice whilst reducing energy consumption2."

The ALTIRIS pigment can also open up new markets for polymer products as they make them less prone to warping. This means polymer products can now be used in warmer regions of the world where they would have previously been unsuitable. Products like vinyl siding can last longer and can be available in a wider range of colors.

Huntsman Corporation


Must ReadView All

Pic: Shutterstock

Textiles | On 24th Jul 2021

5.2 lakh Zimbabwean homes to gain from Pfumvudza cotton inputs scheme

At least 520,000 households in the marginalised zones of Zimbabwe...

Pic: Lanzatech

Textiles | On 24th Jul 2021

US' LanzaTech, Lululemon to make yarn from recycled carbon emissions

LanzaTech has joined hands with Lululemon athletica, an athletic...

Pic: HOdo Group

Apparel/Garments | On 24th Jul 2021

Chinese apparel firm HOdo exports carbon-offset clothing

Apparel brand HOdo has claimed producing and exporting China’s first...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

There was a certain switch, but it was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search