Interviews
Emerging fashion designers benefit from Blueprint & AFS
29 May '12
4 min read
Thirdly, Rikvin is confident that Singapore is taking the lead in Asia by using online engagement as a means of retail innovation. Singapore fashion labels such as Actually, Love & Bravery and Zalora have applied social media engagement as a way of tapping consumer intel and keeping on pulse with trends evangelized by savvy and passionate consumers.
“With such strong economic indicators, it is all the more important for retailers to recognise that the surge of new technology and social media have changed the fashion retail landscape permanently. Vice versa, consumer behavioural patterns and preferences are being increasingly influenced by social networking sites such as Facebook, Pinterest, Tumblr and Instagram. Social media marketing is a definitive tool in creating the emotional connect between the brand and the customer,” added Mr. Bakhda.
“With such strong economic indicators, it is all the more important for retailers to recognise that the surge of new technology and social media have changed the fashion retail landscape permanently. Vice versa, consumer behavioural patterns and preferences are being increasingly influenced by social networking sites such as Facebook, Pinterest, Tumblr and Instagram. Social media marketing is a definitive tool in creating the emotional connect between the brand and the customer,” added Mr. Bakhda.
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