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Vicki Payne partners with Soft-Tex Manufacturing

05
Jun '12
Soft-Tex Manufacturing Company, a manufacturer and distributor of specialty sleep products has signed an agreement to market and manufacture basic bedding for designer and Home TV personality Vicki Payne.

Soft-Tex will introduce a line of Bed Pillows and Mattress Pads which will speak to the designs and patterns in Vicki's other For Your Home collection.

Vicki is the host of the popular national television series For Your Home. “I am thrilled to partner with Soft-Tex to bring the For Your Home brand to consumers' homes. My style speaks to quiet luxury, comfort and ease. I truly believe that living simply and with quality is the highest form of luxury. There is no place within the home where this is more important than in the bedroom.” - said Payne.

“Vicki's design talent and marketing skills have drawn us to be a part of this license group” said Jeff Chiltion SVP of Sales and Business Development for Soft-Tex Soft-Tex focus is to add a style and quality to the basic bedding department with the Vicki Payne brand. “In all cases, we will offer 'the basics', but with each collection showand give customers something special” said Chilton.

Soft-Tex operates from Waterford, NY filling and finishing Bed Pillows and Toppers. imports and distributes Memory Foam items including Pillows, Toppers and Mattresses. They offer brands including Therapedic, Sensorpedic and Natures Rest. Soft-Tex has a showroom at 230 Fifth Avenue in NYC and have a representative office in Shanghai.

For Your Home with Vicki Payne products are also available in bedding from Royale Linens, towels from American Dawn, rugs, pillows and throws by Rizzy Home, fabrics by Westminster and bath accessories, window shades and draperies by Universal Home.

Soft-Tex Manufacturing Company


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