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Ball Tearer uses Cordura denim for 'BT Denum' work jeans

21
Jun '12
Invista’s Cordura brand fabric, well-known for its long-lasting durability, has been adopted by Ball Tearer, an Australian workwear apparel company, for their ‘BT Denum’ Work Jeans. Made from comfortably durable Cordura Denim fabric, the jeans not only offer enhanced functionality but are designed to withstand tough working conditions without sacrificing everyday style and comfort.

With a relaxed ‘classic’ fit, the jeans come in more than 20 sizes and provide generous legroom for flexibility and ease of movement. Wide belt loops and an additional utility loop at the rear of the jeans add to the pant’s functionality. The jeans also feature reinforced front zipper and double stitched seams for durability, as well as deep pockets and even a fob pocket for added style.

“Workers rely on garments that offer long-lasting and high-performing durability,” said Cindy McNaull, global Cordura brand and marketing director. “As a part of our Apparel Collection, Cordura Denim fabric has the look and feel of regular cotton denim, but provides exceptional strength and durability, which is ideal for the rigors of the workwear industry.”

Additional key benefits of Cordura Denim fabric include:

  • The authentic look and feel of traditional 100 percent cotton denim
  • Exceptional abrasion resistance – Four times more resistant to abrasion than standard 100 percent cotton denim fabric
  • The heritage of the Cordura brand, which has proven performance in many of the world’s toughest environments

“We developed these jeans with our customers in mind, especially those who are in mining and construction fields throughout Australia,” said Mike Honeybell, director of Balltearer Group Property Limited.

“They depend on fabrics that can withstand tough conditions. Denim and cotton drill workwear have always been a popular fabric for Aussie workers, and we look forward to receiving their feedback on this jean. BT Denum Work Jeans with Cordura Denim fabric have been added to our range as a new hard working, durable jean, ready to endure the rugged Australian conditions.”

Ball Tearer is an Australian owned company with it's directors having over 75 years experience in the workwear industry and is currently being stocked in a number of workwear stores around the country.

Invista


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