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Spring Air & Protect-A-Bed launch bedding product in India

29
Jun '12
Spring Air, USA's leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, in association with Protect-A-Bed, U.S.A., celebrated the Joint South India launch of the latest bedding products by Spring Air and latest technology in luxury mattress protection and comfort by Protect-A-Bed at Taj Deccan, Banjara Hills, on May 25.

Gracing the occasion were Ashok Sharma, Director and CEO Middle East and India, Spring Air, James Bell, CEO of Protect-A-Bed, and other dignitaries.

Partnering with Protect-A-Bed, global leader in mattress protection, Spring Air India, for the first time has ushered in a breakthrough technology that revolutionizes the sleeping experience ensuring ultimate luxury and therapeutic sleep experience.

Carrying forward the legacy of parity in quality, comfort and values, the new collection will offer the luxurious sleep experience of Spring Air with the protection properties of Protect a Bed.

The unique technology featured in Protect-A-Bed's mattress and pillow protection products will create a healthy sleep zone offering a dry, bed bug free, and anti-allergy sleep environment thereby meeting the need of the entire family. Having been rated as the most preferred bed in America, Spring Air together with Protect-A-Bed now aim to help people in India sleep better.

Speaking on the occasion, Ashok Sharma, C.E.O. of Spring Air India and Middle East said, "Spring Air is one of the worldwide leaders in the spring mattress, premium mattress and pillow category and at the same time we are one of the largest brands of mattress in the world.

“Having developed and successfully launched the Europedic mattress Collection - a breakthrough in sleep technology, widely acclaimed for its pressure relieving comfort and comfort ability features we are now delighted to launch the latest Protect-A-Bed products."

"Designed exclusively for Spring Air mattresses the newly launched products are effective in protecting mattress and pillows from bugs, water spills and household allergens and other things that can harm bed mattresses. Regular mattress pads can barely inhibit the body-conforming benefits of our mattresses, but this specially designed Protect-A-Bed protector stretches to work with the mattress," he added.

The newly unveiled collection of mattress protection offers protectors for mattresses, pillow, quilts and box springs in beautiful fabrics laced with latest technology. The original Protect-A-Bed premium fitted sheet style mattress protector is constructed using a cotton terry toweling sleeping surface, laminated to a Miracle Membrane.

The range of Protect-A-Bed mattress and pillow protectors are available in many styles and a luxurious appearance that lends a high fashion appeal, extra comfort and firmness to Spring Air mattress.

"Our experience within the luxury industry in the U.S. and India has revealed an immense appetite for high quality, high-end and ultra-luxury Protect-A-Bed products among residents, which represents a substantially large niche market for our products.


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