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Swarovski Elements star at Tarun Tahiliani's Couture Expo

Jul '12

Building on a century long tradition of collaborating with fashion, SWAROVSKI ELEMENTS has played an active role in working on creative partnerships with both established and upcoming names in the industry to use SWAROVSKI ELEMENTS as an inspiration for their collections.

SWAROVSKI ELEMENTS has continuously strived to support Indian designers, manufacturers and exporters with information on innovations in crystal application techniques and the finest quality materials. We are in a country where crystal is Swarovski and Swarovski is crystal today - where the Indian consumer has embraced Swarovski in its various forms and avatars, welcoming it in their everyday lives and especially in their vocabulary. It has been a welcome homecoming for an international brand, as if it always belonged here, resonating with the Indian love for bling and sparkle.

Tarun Tahiliani has enhanced the glamour quotient in Indian Weddings and taken Indian bridal wear to the level of artistry in collaboration with SWAROVSKI ELEMENTS.

SWAROVSKI ELEMENTS takes great pride in associating with Tarun Tahilinai for the fourth edition of the Tarun Tahiliani Couture Exposition giving rise to the spectacular piece made with SWAROVSKI ELEMENTS during his special visit to the Swarovski Elements headquarters in Wattens to be showcased at this Exposition. SWAROVSKI ELEMENTS has been associated with Tarun’s Bridal Exposition since its first showcase.

"SWAROVSKI ELEMENTS long standing association with Tarun Tahiliani has been an enchanting and fruitful one and has redefined luxurious weddings, helping in recognizing Indian bridal fashion at par with the best in couture.

“One gets transported to a world of charm, bedazzled surprises and fantasy when SWAROVSKI ELEMENTS and bridal couture together create the magic of scintillating possibilities. Tarun is one of India's most noted, ingenious and sought after designers…We take pride in associating with him and being able to contribute to every important landmark in his career.”, says Mr. Flemming Nielsen Vice President Operations Asia South, SWAROVSKI ELEMENTS

He further adds, “The exhibit at Tarun's forthcoming Couture Exposition this year promises to raise the bar further with spectacular pieces made with SWAROVSKI ELEMENTS which is a result of Tarun’s visit to the Swarovski Elements headquarters in Wattens. In his inspirational centre piece outfit, Tarun has used a variety of SWAROVSKI ELEMENTS in combination with innovative Indian embroidery techniques where he shows the product at its luxurious best"

The spectacular piece is made using mesmerizing colors such as Vintage Rose, Silk, Creamy Pearl, Light Peach, Aqua Marine Blue Topaz, Jonquil Yellow, to mention a few.

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July 2021

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