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Indian intimate wear brand Red Rose to use LYCRA fiber

17
Aug '12
INVISTA, one of the world's largest integrated producers of polymers and fibers, has associated with Red Rose, a leading brand amongst women's intimate wear, to introduce garments with LYCRA fiber. Red Rose has introduced stretch cotton panties with LYCRA fiber and will soon introduce it to other garment segments as well. This brings together two leading players to provide customers with better fit, comfort and superior quality of products.

Speaking on this association Dhiraj Vora, Managing Director, Red Rose commented, “We are pleased to associate with a leading, global company like INVISTA that strengthens our committed towards offering comfortable and long lasting garments to cater to the evolving consumer demands. Our offerings, including the LYCRA product range, are available in over 3000 stores across India and the feedback that we have received from consumers on this new range has been very encouraging.”

Red Rose cotton stretch panties carry the LYCRA fiber hand tag, an assurance of superior quality of the product. The LYCRA brand logo has also been used prominently on the packaging as well as the Red Rose advertisements for the same reason.

Avinash Chandra, Marketing Head - South Asia, INVISTA, said, “With the fast evolving intimate apparel market, consumers are increasingly looking for improved fit and comfort. Red Rose as a company has always focused on its consumers and we at INVISTA are very proud to collaborate with them to offer and meet consumer demands for better quality products. The success of this collaboration lies in the fact that consumers are aware and now increasingly enquiring for products with LYCRA fiber.”

Sachin Vora, Director, Red Rose added, “The association with INVISTA has been very fruitful. We are currently using LYCRA fiber in our stretch cotton panties and will look at expanding the product portfolio. These products are available in our retail outlet in Mumbai, NOIDA and UK and in over 3000+ garment stores across India.”

INVISTA and Red Rose will be working together to communicate the value proposition of these panties to consumer by organizing various consumer connect activities.

Since inception in 1977 by the Vora brothers, 'Red Rose' by Sagar products has carved a niche as a leading brand amongst women's intimate wear. Inspired by the women, for the women, Red Rose strongly believe it all starts with what you're wearing on the inside that projects beauty and confidence on the outside. Red Rose focused on quality and is ISO 9001-2008 certified. The brand deals in various apparels including lingerie, night wear, slips, and children’s undergarments.   

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications.

INVISTA


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