Home / Knowledge / News / Textiles / Indian intimate wear brand Red Rose to use LYCRA fiber

Indian intimate wear brand Red Rose to use LYCRA fiber

17
Aug '12
INVISTA, one of the world's largest integrated producers of polymers and fibers, has associated with Red Rose, a leading brand amongst women's intimate wear, to introduce garments with LYCRA fiber. Red Rose has introduced stretch cotton panties with LYCRA fiber and will soon introduce it to other garment segments as well. This brings together two leading players to provide customers with better fit, comfort and superior quality of products.

Speaking on this association Dhiraj Vora, Managing Director, Red Rose commented, “We are pleased to associate with a leading, global company like INVISTA that strengthens our committed towards offering comfortable and long lasting garments to cater to the evolving consumer demands. Our offerings, including the LYCRA product range, are available in over 3000 stores across India and the feedback that we have received from consumers on this new range has been very encouraging.”

Red Rose cotton stretch panties carry the LYCRA fiber hand tag, an assurance of superior quality of the product. The LYCRA brand logo has also been used prominently on the packaging as well as the Red Rose advertisements for the same reason.

Avinash Chandra, Marketing Head - South Asia, INVISTA, said, “With the fast evolving intimate apparel market, consumers are increasingly looking for improved fit and comfort. Red Rose as a company has always focused on its consumers and we at INVISTA are very proud to collaborate with them to offer and meet consumer demands for better quality products. The success of this collaboration lies in the fact that consumers are aware and now increasingly enquiring for products with LYCRA fiber.”

Sachin Vora, Director, Red Rose added, “The association with INVISTA has been very fruitful. We are currently using LYCRA fiber in our stretch cotton panties and will look at expanding the product portfolio. These products are available in our retail outlet in Mumbai, NOIDA and UK and in over 3000+ garment stores across India.”

INVISTA and Red Rose will be working together to communicate the value proposition of these panties to consumer by organizing various consumer connect activities.

Since inception in 1977 by the Vora brothers, 'Red Rose' by Sagar products has carved a niche as a leading brand amongst women's intimate wear. Inspired by the women, for the women, Red Rose strongly believe it all starts with what you're wearing on the inside that projects beauty and confidence on the outside. Red Rose focused on quality and is ISO 9001-2008 certified. The brand deals in various apparels including lingerie, night wear, slips, and children’s undergarments.   

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications.

INVISTA


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

Bangla Tariff Commission fears grave impact on China trade

The impact of the coronavirus outbreak on Bangladesh-China trade is...

Pic: Shutterstock

Textiles | On 26th Feb 2020

UK risks losing up to 14% of exports to EU if no deal: UN

Non-tariff measures could cause major fractures in post-exit UK-EU...

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Devendra Gupta,

Devendra Gupta

Reforce, a start-up based in Gurgaon, aims to revolutionise the fitness...

Wesly Clements,

Wesly Clements

US-based Baldwin Technology Company is a global manufacturer and supplier...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search