Home / Knowledge / News / Textiles / World's first flying fashion show ahead of LFW

World's first flying fashion show ahead of LFW

Sep '12
Customers at a famous Isle of Wight ferry crossing have been treated to the world’s first fashion show on a hovercraft.  Operating their high speed and energy-efficient hovercraft crossing service from the Island to Southsea, Hovertravel teamed up with Award-Winning eco-fashion brand Rapanui to turn their unique passenger ferry into a catwalk in advance of London Fashion Week (LFW).

Staff at Hovertravel sporting the eco-friendly clothing brand showcased the 2012 collection by walking down the aisles of the Hovercraft as it crossed the Solent, surprising the hundreds of commuters onboard. The ship’s crew - turned cat walk models - modelled Rapanui’s 2012 collection of casualwear made from Organic cotton in an ethically accredited, wind-powered factory.

Loretta Lale, commercial and marketing manager of Hovertravel, explains: “Rapanui are a great eco-friendly clothing brand based on the Isle of Wight. We are always keen to work with local businesses from the Island, especially ones that aim to make a genuine contribution to sustainability. We have a strong focus on sustainability at Hovertravel too; the Hovercraft is one of the most efficient ways to cross the water using less fuel per passenger.”

The fashion show took take place between 0800 and 0900, giving passengers the chance to see the latest trends in casual wear all made from sustainable materials and bringing the London cat walk onto the Hovercraft.

Rob Drake-Knight, co-founder of Rapanui said: “We were really excited to bring fashion week to the Island in such a quirky way, giving the commuters a taste of the catwalk in their seats as we crossed Solent.”


Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Aug 2021

Pingnan County in China investing ¥26 bn in textile industry cluster

Pingnan County in the Guangxi region of China is building a textile...

Pic: Shutterstock

Apparel/Garments | On 3rd Aug 2021

84% industrial units in Bangladesh reopen; union leaders concerned

Around 84 per cent of Bangladesh's textile and readymade garment...

Pic: Shutterstock

Apparel/Garments | On 3rd Aug 2021

Prime Content| Vietnam textile & garment exports at $17.953 bn in Jan-June '21

Vietnam earned $17.953 billion from textile and garment exports in...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search