Home / Knowledge / News / Textiles / World's first flying fashion show ahead of LFW
World's first flying fashion show ahead of LFW
05
Sep '12
Customers at a famous Isle of Wight ferry crossing have been treated to the world’s first fashion show on a hovercraft.  Operating their high speed and energy-efficient hovercraft crossing service from the Island to Southsea, Hovertravel teamed up with Award-Winning eco-fashion brand Rapanui to turn their unique passenger ferry into a catwalk in advance of London Fashion Week (LFW).

Staff at Hovertravel sporting the eco-friendly clothing brand showcased the 2012 collection by walking down the aisles of the Hovercraft as it crossed the Solent, surprising the hundreds of commuters onboard. The ship’s crew - turned cat walk models - modelled Rapanui’s 2012 collection of casualwear made from Organic cotton in an ethically accredited, wind-powered factory.

Loretta Lale, commercial and marketing manager of Hovertravel, explains: “Rapanui are a great eco-friendly clothing brand based on the Isle of Wight. We are always keen to work with local businesses from the Island, especially ones that aim to make a genuine contribution to sustainability. We have a strong focus on sustainability at Hovertravel too; the Hovercraft is one of the most efficient ways to cross the water using less fuel per passenger.”

The fashion show took take place between 0800 and 0900, giving passengers the chance to see the latest trends in casual wear all made from sustainable materials and bringing the London cat walk onto the Hovercraft.

Rob Drake-Knight, co-founder of Rapanui said: “We were really excited to bring fashion week to the Island in such a quirky way, giving the commuters a taste of the catwalk in their seats as we crossed Solent.”

Rapanui


Must ReadView All

Pic: Under Armour

Apparel/Garments | On 22nd Mar 2019

FLA accepts Under Armour's social compliance programme

The Fair Labour Association (FLA), which promotes and protects...

Indian e-com, consumer internet firms raise $7 bn in PE-VC

Apparel/Garments | On 22nd Mar 2019

Indian e-com, consumer internet firms raise $7 bn in PE-VC

Indian e-commerce and consumer internet companies have raised over $7 ...

Pic: Crystal International

Apparel/Garments | On 22nd Mar 2019

Crystal Int joins Global Fashion Agenda for eco fashion

Crystal International has joined as one of the new associate partners ...

Interviews View All

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search