Home / Knowledge / News / Textiles / U by Kotex & Her Campus Launch College Fashion Week 2012
U by Kotex & Her Campus Launch College Fashion Week 2012
Sep '12
The U by Kotex brand, which has turned the feminine care category upside down with its bold design and attitude, has teamed up with the No. 1 online community for college women, Her Campus, to launch College Fashion Week 2012.

The theme of this first-of-its-kind nationwide event, Upgrade Your Life, will showcase the vision of Her Campus's network comprised of one million monthly readers and 3,000 student ambassadors at more than 200 colleges and universities across the country. Models and designers will express themselves with empowering takes on the classroom, the gym, the weekend and formal attire at four high-energy shows in Boston, Ann Arbor, Mich., Raleigh, N.C. and Santa Barbara, Calif.

"Her Campus readers take immense pride in being the most fun, flirty and fashionable on campus, making an event like College Fashion Week 2012 a priority for us as a company," said Her Campus Co-Founder, President and Publisher Windsor Hanger. "Together, the U by Kotex brand and Her Campus will activate a diverse group of dedicated college women to help shape the success of this event."

Through the partnership and as a presenting sponsor of College Fashion Week 2012, the U by Kotex brand continues its mission to challenge accepted norms and the conversation around feminine care.

"By partnering with Her Campus and helping college women to upgrade everything from their style to their feminine care routine, we want to show women they do not need to compromise their bold sense of style while they are on their period," said Claire Miller, marketing director, Kotex North America. "The latest U by Kotex products, Sleek Tampons and CleanWear Pads, offer great protection and performance through innovative designs, helping women feel confident and prepared." 

College Fashion Week was created to pay homage to traditional Fashion Week events in New York, London, Paris and Milan, while placing a student spin on the festivities. In addition to the tour's empowering themes, each look will also be compiled with affordability, practicality and usefulness in mind.

"It was imperative that we stayed true to the event and our readers," said Her Campus Co-Founder, CEO & Editor-in-Chief Stephanie Kaplan. "We want our vision to be attainable and all-inclusive to today's college women."

Her Campus is the online community for college women with chapters at 200+ colleges across the country, supplementing national content with local content, produced entirely by the nation's top student journalists. Her Campus also serves as a marketing platform connecting companies with college students across the country in creative ways.

U by Kotex, the newest line of feminine care products (tampons, pads and liners) from Kimberly-Clark, provides outstanding product performance complemented by a colorful, cool design and attitude.

Her Campus

Must ReadView All

Vietnam's south turns strong South Korean investment hub

Textiles | On 25th Mar 2019

Vietnam's south turns strong South Korean investment hub

South Vietnam has turned a major investment destination for South...

Pic: Lanxess

Textiles | On 25th Mar 2019

Lanxess increasing capacity for benzyl alcohol

Specialty chemicals company Lanxess is increasing production capacity ...

Pic: GII Apparel

Apparel/Garments | On 25th Mar 2019

G-III Apparel net sales up 9.6% to $3.08 bn in FY 2019

Net sales for G-III Apparel Group, a company that sources and markets ...

Interviews View All

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search