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Cherokee Inc assists agreement for Rachel Ashwell's Shabby Chic with Hbc in Canada

25 May '05

2 min read

leading licensor and global brand management company cherokee inc announced its client rachel ashwell's shabby chic, a leading designer home brand, has entered into an exclusive international license agreement with hudson bay companies for canada.

detailed terms of the multi-year agreement were not disclosed, but it includes a wide range of categories including home textiles, furnishings and accessories.

sandi stuart, executive vice president, cherokee, said, "rachel ashwell's shabby chic products are unique because they have the allure of time worn objects and the appeal of simple, practical living. consumers connect to rachel's designs because of their comfort, beauty and quality."

anthony damiani, vice president, cherokee, added, "we are thrilled to have partnered rachel ashwell's shabby chic with hudson bay companies. the combination of rachel's design point of view, and hbc's national distribution, will create a retail direct program like no other in canada."

brian dell, president of shabby chic, said, "we are pleased that cherokee inc. was able to help us partner with the premier retailer in canada, and know the brand will be a huge success in the hudson bay family of stores."

cherokee inc based in van nuys, is a marketer, licensor and manager of a variety of brands it owns (cherokee, sideout, carole little and others) and represents. currently, cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products.

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