Miroglio Textile new artist's fabrics to debut in China

After the success of the first edition with the participation of Stefano Arienti, Massimo Caccia and Maggie Cardelús, Metri d’Arte lands in China with a special project at the Galleria Continua of Beijing, to launch the new collection of artist's fabrics made by Miroglio Textile, which this year stars two of the most highly regarded Italian artists worldwide, Loris Cecchini and Francesco Simeti

Conceived and designed as true works of participatory art, the fabrics of the capsule collection for Spring/Summer 2014 have been developed from original artworks especially created by the artists for Miroglio Textile on the theme of the relationship between nature and technology, and reworked in a wide range of patterns and colours thanks to the intensive collaboration with the designers of the Style Department.

“Metri d’Arte is a real experimental incubator, a space that Miroglio Textile has dedicated to research and experimentation, also by virtue of the close relationship the company has had for many years with the world of art, inspired by a new creativity in which fabrics created as works of art can embody content, and a story to be told, at the same time as fostering the creative process. The goal is to bring powerful creative innovation into the textile business, based on the way to conceive and produce a fabric, in order to depart from traditional fashion canons and offer greatly original as well as high-quality Italian-made products”, explains Elena Miroglio, Executive Vice President for Strategies of the Miroglio Group.

Thus, while in Loris Cecchini's material approach powder pigments, colour blotches and wrinkled aluminium foil turn into yards of fabric with a high level of innovation and experimentation, in Francesco Simeti's approach dream worlds made of plants, flowers, animals, feathers and other elements – which are discernible only to the most alert observers – materialise on fabric, substantiating a poetic yet wild nature, as though they were animated performers of a great living wallpaper.

The Metri d’Arte Collection will be previewed on March 28th, 2013 in Beijing with a special evening event at the Galleria Continua, during which the installations and other artists’ works will be auctioned by Christie's. The funds raised will go to a chinese charity organization.

Metri d’Arte translates into reality Miroglio Textile's new vision, proving once again the company's ability to interpret contemporaneity, constantly renewing itself, in an unprecedented alliance between art and business, between innovation of thought and technological innovation, to create original as well as meaningful designs.