Intertextile to focus on growth areas in home textiles

MDT Pacific from Hong Kong produces cushions and decorative plaid, and their Cosy brand is developed with the help of a Belgium design firm. “Chinese consumers’ interest in trendy European-designed products is increasing, in tandem with their rising purchasing power,” said Mr Kenneth de Trazegnies, Director.

Leading Chinese bedding brands to watch out for include Bliss, Bravo by Fuanna, Luolai, Menglan, Salsa Home and Violet, all of which can be found in the domestic hall W3.

Debut ‘Proposte China Pavilion’ from Italy and returning highlights offer more for visitors

Further strengthening the internationalism of the fair is the debut appearance of the Proposte China Pavilion @ Intertextile. Proposte is one of the preeminent home textile fairs in Europe, and their pavilion will feature premium Italian and other European decorative and furniture fabrics manufacturers.

Returning again this year is country / region pavilions from Belgium, India, Italy, Korea, Pakistan, Taiwan and Turkey. High-end suppliers from a number of European countries are grouped in the European Hall (hall W1), and will display the latest bedding, interior fabrics and accessories. In addition, eight regional Chinese pavilions will feature in halls E3 – E7.

For those looking for trend and design inspiration, the ever-popular Intertextile International Lifestyle Trend Forum will reveal the home living trends for 2014. While the Intertextile Design Boutique features over 40 international studios displaying their latest designs in a themed resource sharing lounge.

Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Messe Frankfurt