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Manila Fame to show export-quality products at SMX
23
Jan '14
The 59th edition of Manila FAME, a bi-annual showcase of craftsmanship, design innovation, eco-sustainability, and artisanship in Philippine products, will take center stage at the SMX Convention Center, Mall of Asia Complex in Pasay City on March 14-17, 2014.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade Industry (DTI), Manila FAME is the premiere design and lifestyle event of the country that showcases certified, export-quality products such as furniture and furnishings, holiday gifts and decor, garments, and fashion accessories crafted in the Philippines for the global market.

“We intend to make Manila FAME as exciting as ever, with the intention to dish out modern design concepts. We will collaborate with both new and seasoned designers to ensure that we  will showcase fresh and modern product design and innovation,” said CITEM executive director Rosvi Gaetos.

As it aims to position the country as a steady supplier of innovative Filipino products for the global market, Manila FAME will attract local and international buyers via the following event highlights: Design for Exports, Red Box, Manila Wear, OTOP Marketplace, Crafts Spots, and Weaves of the Philippines.

Design for Exports is a multi-tiered and multi-faceted program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. These services will cover product design, merchandising, export coaching in business planning, sales and marketing, visual merchandising, and brand building.

Manila FAME will present each product sector (i.e., holiday décor, home, fashion, arts and crafts) in a series of scenography. It will also serve as a viable platform for new and young designers to collaborate with their seasoned counterparts in a design development program called Red Box, which is aimed at harnessing Filipino creativity through the use of sustainable raw materials to produce innovative export products.

“For Red Box, we will showcase a new breed of talents from Cebu, whose works are not known but are globally appealing  just the same. Seasoned designers will also take part as usual. It  will be a modern exhibit  which will not follow boxed-in concepts. The open spaces are guaranteed to make a distinct design statement,” said Manila FAME creative director Budji Layug.


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