The IKEA Group has an ambitious growth agenda, aiming for EUR 50 billion ($65 billion)in sales by 2020. The large emerging markets are important sources of future growth. In FY13, the IKEA Group opened two more stores in China – another step in the expansion on the Chinese market. “We have a long-term focus. We’ll keep developing better products at lower prices, improving the shopping experience and becoming more accessible to our customers, for example through an improved service offer, e-commerce and continued expansion. Our ownership structure and sound financial principles give us independence and the possibility to grow in a balanced and sustainable way”, says Peter Agnefjäll.
IKEA US FY13 Highlights
“We are pleased with the fiscal year 2013 results of IKEA US. People continue to choose IKEA as their destination for home furnishings and accessories. This has resulted in strong sales, as well as growing membership in our IKEA Family loyalty program. IKEA expansion in the US also continues with one store opening in FY14 and another opening in FY15. Additionally, we are increasing our overall purchasing from US suppliers.
All this demonstrates that the IKEA offering of good value, good design and functional furniture at affordable prices is relevant and desirable for US consumers,” commented Mike Ward, IKEA US President.
US Sales and Services: US comparable store sales grew by 6.7%. E-commerce grew 65%. Strong sales were a result of e-commerce sales (including expanded e-commerce offering of home furnishing accessories) also, lowering prices on some best selling items and expanded service offering with focus on kitchen services.
In FY13, IKEA US continued to lower prices on some of its best-selling items, including a 40% reduction on EKTORP sofa w/SVANBY covers and a 20% reduction on HAMPEN rugs (5’3”x7’7’’). Services introduced in FY12 (home delivery, picking, picking with delivery, assembly, assembly with delivery and kitchen installation) contributed to FY13 success with the number of home deliveries increasing 75% from FY 12. Picking and delivery grew 30% over FY12. Assembly and delivery expanded to cover all store markets.
20240830145952.gif)
20240925092649.png)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
