Home / Knowledge / News / Textiles / PrimaLoft collaborates with Mitsui on performance fabrics
PrimaLoft collaborates with Mitsui on performance fabrics
06
Feb '14
PrimaLoft, Inc., the world leader in comfort solutions, high-performance insulations and fabrics, has collaborated with Mitsui Bussan Techno products Co., LTD, a company specializing in the research and development of innovative textile technology, to manufacture PrimaLoft Performance Fabric.
 
Launched at last week’s Outdoor Retailer Winter Market in Salt Lake City, UT, the PrimaLoft Performance Fabric collection consists of a broad range of technical knits primarily developed for base layer applications.
 
“Performance and comfort are the hallmarks of PrimaLoft insulating products, and it made sense to extend our technology into a line of performance fabrics,” said Joe Rumiesz, Vice President, PrimaLoft. “Mitsui, who is known for its tremendous expertise in the design and manufacture of fabrics, has been a long-term partner with PrimaLoft in Japan and we are grateful for its collaboration on PrimaLoftPerformance Fabric.”
 
Created with the PrimaLoft ‘Feel the Performance™’ concept in mind, the fabric collection is categorized into Gold and Silver groupings to distinguish each fabric’s specific performance and potential end-use.
 
The high-performance Gold group includes knits positioned as PrimaLoft Performance Fabric Heat or PrimaLoft Performance Fabric Dry.  The Heat collection delivers maximum comfort and temperature-regulating properties, and the Dry collection offers exceptional moisture management and rapid drying characteristics. 
 
The Silver group features Merino wool/poly blends along with other knits constructed of technical fibers and advanced materials to provide moisture management, softness and comfort within a broad range of activities and weather conditions.
 
“Initial feedback on the fabrics has been great,” said Joy Gruver, Business Development, Mitsui Bussan Techno Products Co., LTD, representing PrimaLoft Performance Fabrics. Brand designers we’ve met with who use PrimaLoft brand products in their product lines view the new fabrics as a natural fit and reinforcement to the PrimaLoft story, which is all about comfort and performance,” added Gruver.
 
About PrimaLoft:
PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft, Inc. is the research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head-to-toe.  Its family of products is manufactured in the U.S., Europe and Asia. 
 

PrimaLoft


Interviews View All

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search