Intertextile Shanghai Home Textiles begins in Aug

24 Feb '14

4 min read

“Buyers here are looking for high-end items, and German products are very popular with Chinese consumers at the moment,” confirmed Michael Bauer, Managing Director, Curt Bauer. Decorative fabrics are also a key product group at the fair with over 70% of all exhibitors last year falling within this category. This matches the high domestic demand for these items.

More than a fabrics fair: full range of home textiles product categories

Intertextile Shanghai Home Textiles focuses on more than just fabrics, encompassing all product categories currently in demand throughout the region. A Carpet Zone featuring floor covering exhibitors, and wall coverings, sun protection systems and curtain accessory products will be features of the fair again in 2014.

Also returning is the Intertextile Design Boutique where original artwork and creative designs for home textiles can be found. Last year, 46 studios from 14 countries and regions participated, with many noting a change in domestic buyers’ purchasing habits. “Chinese consumers are getting more sophisticated, and those at the top end of the market understand original designs are a good investment to make,” said Jemma Lewis, Creative Journey, UK.

Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

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