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Product mix change boosts Trevira FY'13 turnover
06
Mar '14
German polyester fibre specialist Trevira GmbH, Bobingen, has voiced its satisfaction with the past fiscal year in view of annual sales totalling about EUR 250 million (2012: EUR 232 million).
 
Changes in the product mix and a positive volume balance resulted in a higher turnover and earnings. And the intensified development efforts for industrial applications are also starting to bear fruit now. At Trevira it is expected that fibres, filaments and textured yarns will continue to increase in importance for industrial applications and non-woven uses.
 
For 2014 the polyester specialists expect a recovery and stabilisation of the European market but they also plan to expand their export business with a focus on Asia, North and South America as well as the Middle East. Here, too, the focus is on new technical and industrial applications. 
 
Trevira recently put its permanently flame-retardant polyester fibres branded Trevira CS in the limelight. By its own accounts, the company was able to defend its European market position well with this product. This was helped by both its use in high-end collections and marketing activities with, and for, the partners in spinning, weaving mills and retail. 
 
This network of partners was also served by international events like the Trevira CS Jobber Day in New York or the Trevira CS China Day in Shanghai last year. “Positive signs” from the North American market but above all growing domestic demand in Asia’s threshold countries and increased demand for European design and quality products are fuelling Trevira’s growth ambitions. 
 
The latest innovations at Trevira CS include new designs. Due to continuing high demand the range of flame-retardant micro yarns has been extended to include new, fine-gauge qualities, such as Trevira CS circular knits with a suede effect for upholstery fabrics and very fine velour. Spin-dyed yarns remain highly topical and these are now available in 20 standard shades. 
 
Alongside this, hybrid yarns continue to be on the advance. They serve the thermal solidification of materials and are hoped to also conquer new applications beyond the traditional soft furnishings and classical applications.
 

Trevira GmbH


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