Nearly 150 luxury brands present at CURVENV Las Vegas

31 Mar '14

4 min read

CURVENY New York just closed the doors of its Javits Center North Pavilion where the new lingerie, swim and men’s collections were presented to great acclaim. In less than a week, the Fall-Winter 2014 collections were first unveiled on the West Coast at CURVENV Las Vegas before moving to the East Coast.

The entire community of professional buyers, independent retailers, department stores and online retailers from all over North America came to reconnect with the brands they know and appreciate and to discover new fashion-forward brands. “After a great progressions in 2013 of +16% in New York and +5% in Las Vegas, 2014 is a consolidation and a stabilization of an incredibly qualified and qualitative attendance.” states Pierre-Nicolas Hurstel, CEO of CURVExpo.

CURVENV Las Vegas presented approximately 150 brands in the luxurious setting of the Venetian Hotel which has become the destination for intimate apparel and fashion buyers coming to Las Vegas to shop market week.

The new brands who exhibited in Las Vegas are Ajour, Barefoot Dreams, Betsey Johnson, Enell, Hottotties, Love Haus by Beach Bunny, Lusomé, Knixwear, Maison de Papillon, MotherFit, PSD Underwear, Pretty You London, Triumph, Tia Lyn, UGG Australia Loungewear, Vannina Vespirini, and more!

The ballroom setting created an elegant and intimate atmosphere that most buyers recognized as their own lingerie boutique or retail department; a perfect setting to make connections and shop comfortably. The 2-day format continues to work very well for all parties involved. Approximately 2,000 buyers, mainly coming from the western states and Canada came to CURVENV Las Vegas, a number that is very much in keeping with the 2013 winter edition.

All major buyers of lingerie, swim and men’s were spotted on the floor sampling the collections, writing orders, in brief, strengthening relationships with their suppliers and make new connections: Backcountry.com (UT), Nordstrom (IL), Slo Swim (CA), Free People (PA), UnderU4Men (OR), Undercover Menswear (CA), Atlantis (NV), Hautelook (UT), Foundation 45 (OR), Lion’s Lair (FL) and Allure Intimate Apparel (WI) to name a few.

The seminars attracted a sizeable audience in particular the one conducted by Ali Cudby, CEO of Fab Foundations and author of 7 Steps to Boost Your Lingerie Business. Our get-together breakfast was also a success where new boutiques and retailers interact with the brands before their appointments on the show floor.

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