For the global apparel export firms that are growing despite global economic recession, a new market expansion will be an excellent opportunity. Establishment of “Premium Outdoor Section”
The recent popularity of well-being lifestyle and leisure sports spread wildly in Korea, and the Korean outdoor market is estimated to be the second largest in the world. The upcoming PyeongChang Winter Olympics in 2018 will further intensify global interest in the Korean outdoor market. Moreover, the projected prospective growth of the Chinese market increases the possibility of success of the “Premium Outdoor Section”.
The preparation for “Preview in Seoul 2014 (PIS)” exhibition, which will be held from September 3rd (Wed) to September 5th (Fri) at the COEX A Hall #
In addition, the “Premium Outdoor Section” will provide not only outdoor products (fabric materials) but also will function as a link between different markets.
Various Events for Effective Communication between Consumers
Fashion Exhibition Team of Korea Federation of Textile Industries (KOFOTI) is planning to actively invite local Chinese agents and global brand/buying office sourcing representatives to expand recruitment of overseas buyers from the U.S., EU, China, Japan, and other countries.
In addition, during the exhibition period, new technology, material, fashion, and trend related experts will be invited to conduct seminars, an outdoor fashion show, and a brand PT show through a variety of other events to maximize collective synergy of the exhibition.
Fashion Exhibition Team of Korea Federation of Textile Industries (KOFOTI) said, “2014 will be a turning point for PIS and will establish the exhibition as a professional textile exhibition in Asia. PIS firmly supports and displays functional, eco-friendly material suppliers and continues to expand domestic and international outdoor brands to increase overseas buyers’ interest and visit. KOFOTI will endeavor to attract as many global apparel export vendor companies as possible to further upgrade exhibition framework and additional events.”
Preview in Seoul 2014
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
