Thermore to display EVOdown insulation at Milano Unica

04 Sep '14

3 min read

Thermore, a company involved in the research, production and marketing of thermal insulation for apparel, will display its revolutionary insulation EVOdown at Booth Number A09-11 bis –Hall 4 (Fabrics) at the international textile fair Milano Unica to be held from September 9-11, 2014 in Italy.

Launched in May this year, EVOdown stands apart from all other thermal insulation materials, and has confirmed as the only credible successor and current commercial alternative to traditional down fill, according to the company.

EVOdown is the alternative to down insulation concept that matches perfectly that exclusive luxury feel, but combines it with easycare, durable and high-tech performance metrics, smartly coupled with market sensible competitive pricing. Hence, it is unlike anything else available in the market.

Moreover, EVOdown completely answers concerns related to animal welfare, escalating cost of duck and goose down, as well as unreliable and variable quality standards. It also guarantees avoiding migration and clumping issues of conventional fiberfill because its unique structural design, best described as a ‘rolled free-fiber composite’, controls movement with its two external higher density webs surrounding a free fiber structure in the centre.

This new composite ensures consistent high thermal performance, while maintaining its structural integrity through laundering and wear. Further, since it is supplied in an easy to use roll form, the same volumes and softness of down can be delivered very cost competitively.

A raft of new brand adoptions are now using the new Thermore labeling system to invite customers to ‘Search Inside’ and know the hidden performance values of their purchase from the complete range offered by Thermore today. Labeling tells customers also about internationally recognized quality standard awards that now include the new Bluesign Certification, awarded to EVOdown and the superlight Aria insulation, which has also achieved a new GRS (Global Recycle Standard) certification.

The complete menu of Thermore® performance insulation innovations form a key part of a list of worldwide brands specifying real innovation from this unique portfolio by adopting the new Thermore labeling scheme for both sport and fashion. This season includes:

COLMAR, Techno-Fashion collection. This leading Italian skiwear maker creates functional sportswear that’s elegant and feminine, using silky shell fabrics in on-trend colours mixed with elegant trims and fur detailing. This brand chose Thermore Classic 150.

BOGNER. Colourful hooded zip jackets from Bogner Fire&Ice and Bogner Sport choose Thermore insulation to enhance the products performance and function, but mix it with glamour and cool exclusivity.

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